
Paper Shell Pecans 



Paper Shell Pecans 




^^^HE first quarter of the east front of our bearing pecan orchard. 
^taX As far as the eye can see, stretch row after row of fine, big 
pecan trees (compare with man for size) ; many of which have borne 
over two hundred pounds in a single season. 

What better evidence could you wish of the adaptability of soil and 
climate to pecan growing? 

All illustrations of pecan trees in this book 'were made from photographs taken 
on oiir plantation of nearly fi've thousand acres in Calhoun County, Georgia 



TABLE OF CONTENTS 

Page 

Economic Value of the Pecan 4. II, 15, 16, 17 

Right Foods — The Increasing Demand 5 

Less Animal Flesh— More Pecan Meat 5, 6, 18 

Food, the World's Biggest Problem ' 

Shall We Cease to Eat Meal 8 

Why America Must Eat Less Animal Flesh 9 

Nut Meat Gives Fat and All Needed Protein 10 

Nut Meat Superior to Animal Flesh I ' 

Nuts a Staple Necessary Food '^ 

Nuts Versus Beefsteak ' ^ 

Nuts, the Safer Source of Protein 1 ^ 

How to Make Food Plentiful 15 

Grow Pecans — the Ideal Fat Food '6 

Twenty Times as Much Food Per Acre '' 

The Finer the Nut the Greater the Demand 19. 26. 27, 28, 29, 30 

The Pecan— the Year Round Nut 20 

What Is the Paper Shell Pecan? 21 

The Hardiest of All Nut Trees , 22 

Hess Paper Shell Pecans -^ 

Hess Pecans Please All Who Eat Them .■ 25, 26, 27, 28 

Tons of Hess Pecans Have Been Sold by Us 29 

Nuts Meet the Demand for Uncooked Food 31 

Maximum Food Value in Condensed Form 33 

A Test Which Proves the Best Pecans Cheapest 34, 35, 36 

The Big Problem — Establishing More Orchard Units 37 

The Practical Answer — the Unit Plan 40 

The Unit Plan Explained 39, 41, 43 

Each Acre-Unit Increases in Value $100.00 a Year 44 

Umts Fully Paid in Case of Death 43 

Average Yield of Orchard Units 45, 46 

Our Investors All Over the World 47 

You Are Invited to Visit the Plantation 47 

Letters From Owners Who Visited Our Plantation 48, 49, 50 

An Ideal Southern Home 5 1 , 52 

Investigate the Company — its Management and its Officers 53 to 61 

Proof of Financial Responsibility 58 

No Investment Could Be Safer 62, 63 

Who Should Invest 63, 64 



A Few of the Noted Authorities and References 
Government Statistics. Page 

U. S. Congressional Records, 4, 5, 1 1 , 19, 31, 37 

Alabama Dept. of Agnculture 4 

U. S. Census Bureau 5, 6, 18 

President Wilson 5, 7 

U. S. Dept. of Agriculture 7, 18, 51 

U. S. Food Administration "^ 

U. S. Bureau of Statistics 32 



rage 



Country Gentleman 4. 18, 29, 36. 62 

American Nut Journal 6 



Famous Food Authorities. 

Dr. Graham Lusk 8, 14, 15 

Physical Culture Mag 9, 14 

Dr. Harvey W. Wiley 9 

Dr. Gordon J. Saxon 

Good Health 9. 12. 14, 15. 

Dr. J. H. Kellogg .... 10, 11, 13, 16, 17, 25, 

Professor Cajori, of Yale 

Journal of the American Medical Association. 

Dr. Hoobler. Detroit 12, 

Alfred W. McCann 

Inter- Allied Scientific Food Commission ... 14, 

Professor Lapicque. of France 

Dr. Elmer Lee 

Prominent Magazines Quoted. 
Saturday Evening Post 



9 
16 
31 
12 
12 
17 
14 
15 
15 
25 



Red Cross Magazine 7 

Field Illustrated 8, 15 

Literary Digest 9 

Physical Culture Mag 9, 14 

Good Health 9, 12, 14, 15, 16 

Journal of the American Medical Association. 12 

Scribner's Magazine 15 

Atlanta Constitution 44 

Albany Herald 46 

United States Investor 58 

Noted Agricultural Authorities. 

J. Russell Smith 3 

Luther Burbank Society 4 

Luther Burbank 4, 21, 24, 63 

Country Gentleman 4, 18, 29, 36. 62 

American Nut Journal 6 

Field Illustrated 8, 15 



Prof. H. Harold Hume 

Prof. T. B. Wood, of Cambridge . . . . 

Prof. Henry of Wisconsin Univ 

E. Lee Worsham 

A. S. Perry, Sec'y Nat. Nut Growers* 



...20, 

Assoc. 



10 
15 
16 
23 
5C 



Copyright, 1919. Elam G. Hess, Manheim, Pa., Issued May, 1919. 

©CI. A 5 ^57 4 
MA< 26 liiia 



/VVO I 




















'>«««£>i;&. ' 



The above photograpliu illii-.t i .iti.'ii ^[unv s ,i hi^^, lir.irin^' ptt-.m Irt c t>n our plan- 
tation, near the house, hor m/c, coiiip.ire uith the men shi>«n in the foreground. 



FOREWORD 



Food is the need of the day — of every day. 

Food is the need of the future. 

From the beginning of the world food production has been the most 
important of the activities of man — but food production has frequently tal<en 
uneconomic chaimels. Even before the war in Europe started, the tendency 
toward changing standards in food production was marked. 

In the Saturday Evening Post, November 29, 1913, on page 56, we read: 
"Tree crops is the next big thing in farming, says J- Russell Smith, after 
an 18,000 mile journey through the nut-growing countries." 

The man who is alert tij changing food standards, who realizes how 
largely the cattle herds of the world have been depleted, wlio has learned how 
long it will be after the war is over before they can ]je IniiU ui). will see in this 
condition an opportunity paralleled only in a small way b\- the noted investment 
opportunities of the past. 

About a hundred years ago the railroad offered an inxestment opportunity 



Tlic Story of flic Paper Shell Pecan 



which the Vanderbihs were wise enough to see — and to seize. You know that 
the Vanderbilt wealth has lasted through generations — increasing year by year. 

About fifty years ago there was a similar opportunity otTered in steel — 
demanded by the rapidly growing industries. The names of Carnegie and 
Schwab head the list of the famous "'thousand steel millionaires" — made rich 
by foresight. 

Forty years ago electricity offered its opportunities to Edison — and to 
many others who have become extremely wealthy because they combined 
courage with foresight. 

Marvelous as have been the fortunes in railroads, in steel and in electric- 
ity, we are to-day, says the Luther Burbank Society in its book, "Give the I'xiy 
a Chance," "facing an opportunity four hundred times bigger than the rail- 
road opportunity was a hundred years ago, eight hundred times bigger than 
electricity offered at its inception, fifteen hundred times bigger than the steel 
opportunity which Mr. Carnegie found — because agriculture is just by these 
amounts bigger than those other industries." 

From land — the most permanent basis of wealth — immense fortunes of 
to-day and to-morrow are being drawn. America is beginning to see a new 
vision, its agriculture is taking a newer, uKjre profitable form. 

What is the Biggest Future in Agriculture? When James J. Hill 
staked his all in apijles and receixed in return a pmht estimated at ten million 
dollars — he was merely a pioneer in the new type of farming. 

Yet the pecan comes into bearing as early as the apple orchard and re- 
mains in bearing twice as long, says Bulletin Xo. 41, of the Alabama 
Department of Agriculture. 

It is particularly significant that the strongest advocates of tree agriculture 
are those familiar with conditions in nut growing countries. Consider that 
fact in connection with this statement of Luther Burbank, the Edison of 
Agriculture: "Pajier Shell Pecans of the improx-ed \'arieties are the most 
delicious, as well as the most nutritious nuts in the world. They are higher in 
food value than any other nuts, either native or foreign." 

In the Countr}- Gentleman, August 14, iQLS- we read: "The tree that 
yields a pound or two of nuts at five years of age is counted upon for twenty 
to fifty pounds by the tenth year, and after that the yield grows beyond any- 
thing known in fruit trees, because the Pecan at maturity is a furest giant." 

In the face of such facts, is it not wise tn consider carefully the interest- 
ing facts on Paper Shell Pecans found within ? 

ELAM G. HESS, Manheim, Lancaster County, Pa. 
Keystone Pecan Plantation President of Keystone Pecan Cotnpany 

Cathoun County, Georgia Member of National Nut Growers Association 



"Pecan production is destined to become one of the most important lines of orchard 
development in the United States." — Cong. Record of the United States, p. iioi, Vol. 54. 



Keystone Pecan Company. Manheiin, Pa. 



Right Foods — The Increasing Demand 

No matter what may iiappen. the demand for nourishing foods 
is sure to grow so long as the population increases. Railroads, steel, 
electricity — all are recent developments, none of them indispensable 
to mankind. But existence itself depends on nourishing foods. 

"Then," you say, "no business should be surer than that of 
supplying food to the growing population of America." 

Correct, provided you supply the right food. 

For food standards are changing. Pro\-e that fact, if you 
will, by the figures of the U. S. Census Bureau for the years igoo 
and 1910, a period unaffected by the world war. 

During that period the population of the United States in- 
creased from 75.091,575 to 91,972,266 — an increase of virtually 
22 3/10 per cent. Therefore, the production of any foodstuffs 
should increase by the same percentage during that period to pro- 
\'ide for the same consumption per capita. 

Has the consumption of jjeef increased during that period? 
Apparently not — for there were S.y per cent, less cattle on the farms 
in 1910 than in 1900. Nor was there an)- material increase in im- 
ports. The price of beef increased in that period — Ijut not so 
greatly as many other prices. ¥ov the value of all cattle on Ameri- 
can farms increased only 1.6 ])er cent, between 1900 and 1910 — • 
an increase only one-fourteenth as great as the increase in population. 

There was a loss of 7.4 per cent, in the number of swine on 
American farms and a tlecrease of 14.7 per cent, in the number of 
sheep — the inevitable result of which loss while pojndation was 
increasing to the extent of 22 3/10 per cent, was an increase in 
price per pound in pork, ham, bacon, mutton, etc., which automatic- 
ally cut off a large part of the demand. 

President Wilson in urging the necessity for close stud}' (jf the 
food prol)lem pointed out the fact that there had been a loss of 29 
pounds of animal Hesh ]:er capita per year. With such a record 
for a pre-war ])eriod, the present and the future outlook is even 
more serious. 



Food 

Standards 
are Changing 



Less beef, 
less pork, 
more 
nut-meat 



A loss of 
29 pounds 
per capita 
on animal 
flesh 



Why Spend Millions For Imported Nuts ? 

"We are aniiiially imijuriing between 60.000.000 and 70.000.000 pounds of nuts 
at a cost of between $12,000,000 and $13,000,000. while we export nuts worth 
less than a half million dollars. JVhy should zve spend viillions of dollars each 
year in bnying nuts from foreign countries, when we can grow the pecan, the equal 
of aiiv other nut, cither native or foreign, in unlimited quantities:'" — Congres- 
sional Record of the United States, Vol. 54, No. 27. 



The Story of the Paper Shell Peean 



Nut con- 
sumption 
increases 15 
times as 
greatly as 
population 



The public 
forced to cut 
down on an- 
imal flesh — 
grazing 
land scarcer 



Poultry Gains Fail to Equal Increase of Population 

Poulti"}- was the only exct'iJtion among meats to the history of 
diminishing supply, increased prices and diminishing demand. Yet 
the gain in tlie number of all fowls on American farms was only 
1/ per cent., while the population was increasing 22 3/10 per cent.; 
while the American production of nut foods was increasing 55.7 
per cent, in the same period without beginning to meet the demand. 

Though the increase in value of the American nut crop was 
1 28. 1 per cent., still the increase in consumption required an in- 
crease in imports so great that in 1910 America was supplying only 
one-fourth of tlie nuts it was eating; while in 1900 it supplied half. 

1900, nuts raised in America, value $1,949,931 ; imported. $3,484,651. 1910, 
nuts raised in America, value $4,447,674; imported, $13,246,742. Total nut con- 
sumption in U. S. for 1900, $5,434,582; in 1910, $17,694,416. Nut consumption in 
1910 nearly 350% of 1900; increase in population 22 3/10%. Nut consumption, 
therefore, increased over 15 times as greatly as the population increased. 

This increasing consumption of nuts has even continued with added force 
since 1910, despite the derangement of the world's shipping which has affected 
many products adversely. In the American Nut Journal we read that in 1917 
America imported nuts to the value of $32,865,014 — a figure nearly two and a half 
times as great as the importations of 1910. 

Even the man, or the woman, who has learned by experience 
that nut meat is the healthiest form of real meat value is astonished 
when he or she takes these authentic figures of the United States 
Census Agricultural reports and import statistics to learn how many 
of the thinking people among his fellow countrymen have proved 
their belief in the same facts. And the man who has looked upon 
nuts as a holiday diet alone suddeidy awakens to the fact that the 
statement, "nut meat is the real meat," is backed bv a public con- 
sumption nearly three and a half times as great in iqio as in 1900; 
an increase fifteen times as great as population made. 

Higher education in food values has led people to realize the 
necessity for different and more varied diet — and this educational 
development has been facilitated also by economic conditions. 

As population increases, land becomes more valuable. As land 
becomes more valuable — intensive farming is practiced. Grazing 
becomes virtually impossible under such conditions ; and despite 
all the efforts of the Department of Agriculture experts, cattle rais- 
ing is pushed farther and farther from the larger centers of popu- 
lation. Increased transportation and costs of refrigeration mean 
increased meat prices — even the importation of large quantities of 
South American beef between 1910 and 1914, for instance, failed 
to keep meat at a low enough price where it could constitute the 
large food element which it once was on the American table. 



Keystone Pcean Company, Manlieim, Pa. 



Food — The World's Biggest Problem 

Every student of wurld affairs knows that the food problem — 
vitally important during the World War — is even more important 
now. President Wilson, in urging Congress to appropriate $ioo,- 
000,000 for furnishing food to the new nations of Europe, made 
clear that the most vital need of the reconstruction period was pro- 
vitling food for those people unable to supply themselves. 

All the facilities of our ports, all the available tonnage of the 
world are concentrated on shipping food, and despite this millions 
are starving in Europe because of the utter inipossibilitv of getting 
lO them bulky grain foods, or food requiring refrigeration. Re- 
memljer that in some sections this condition may last for genera- 
tions. Then consider that the "most concentrated of all natural 
foods" (pages 10 to 18) requires no refrigeration, supplies many 
times the nutriment per ton. 

The lack of fats had been a large factor in losing the war for A fat scarcity 

Germany. The neutral countries adjoining Germanv and the Cen- ^"*' y^'"'^ '" 

cotue 
tral Powers were also short of fats — even in neutral Denmark the 

number of swine had fallen in 1918 to one-fifth the number there 

in 19 14, according to the monthly reports of the United States 

Department of Agriculture for June, 191 8. To replace the lost 

swine and dairy herds of all Europe is a problem not of years, but 

of generations, when one considers the millions of acres of fertile 

land laid waste and the great loss of agricultural implements. 

As the Red Cross Magazine for February, 1919, well pointed 
out, 



"Peace means a spreading of the war on famine: it means .sending the ex- 
port capacity of our ports — 20,000,000 tons — of food abroad, over three times our 
pre-war shipment." Meeting the idea that the end of the war meant the end of 
■food saving, it points out that in Russia alone 40,000,000 people are starving; that 
there are 150,000,000 of the liberated people of Poland, Armenia, Roumania, 
Serbia, and Montenegro who need food from outside, in addition to those in 
France, Belgium, and neutral countries whom we have been helping. It shows 
that "Europe's milk supply is noii.' oiily about sffc of the normal." It points to a 
"fat shortage of three or four billion pounds," which must be overcome. It 
shows that in 1918 we sent abroad "enough food to feed 22,000,000 people com- 
pletely; in reality about 120,000,000 were partly fed." That the 12,000,000 tons 
exported in 1918 must be increased to at least 20,000.000 in 1919. It shows that 
the world shortage of shipping makes it essential that America supply this 
amount of food to Europe ; because other sources of supply are further away, 
complicating delivery. 



Must triple 
our ttortiial 
food exports 



The Story of the Paper Shell I'eeait 



Available 
supply of 
pork, beef 
and mutton 
shrinking 



"Shall We Cease to Eat Meat?" 

asks I'ield lUustrateil fur March, iijig. A (|uestiiin i)f great sig- 
niticaiice. fniin a publication of unquestioned leadership on scientific 
cattle breeding. .V (juestion graphically illustrated b\' this self- 
ex]>lanator\' chart. 

^ OUR AVAILABLE MEAT §UPf»LY per indmduali* 
IIM 1880 WAS 



CATTLE 



SHEEP 







w 



IIM 1900 



/; 





rp 



IIM 1917 





P? 
^ 



SHALL WE CEASE TO EAT MEAT 
OR DRIIMK MILK 

OR WEAR WOOLEN CLOTHES 



Animals 
cannot com- 
pete with 
human beings 
for cereal 
foods 



Copyright 1919, Field Illustrated 

Field lUustratet.! shows that, the cnuntry o\er. it takes an a\er- 
age of three acres to support a single full grown cow through the 
summer season alone. It shows that wheat is the great competitor 
of the meat crop, that wheat has dri\en lixestuck frdiii the western 
ranges, and that during the past four years wheat has been driving 
the dairy cows and the beef steer from eastern and middle western 
farms. 

"\\'hene\er there is pressure for food," concludes Field Illus- 
trated, "and animals must cumpete with humans for the cereal 
products of the fields, then animals are pretty likel_\- tn lose out. 
An acre of corn will feed ten times as many people in the 
form of Johnny Cakes as it would if converted into meat." 

This statement is in striking accord with the ci inclusions 
reached by Graham Lusk, one of the two American representatives 
to the Inter-Allied Scientific Food Commission," whu wnite in 
Scribner's ^lagazine for December, 1918, "It is, therefore, axiom- 
atic that in times of scarcity one must not give to pigs food 
which can nourish human beings." 1m ir fnrtlKM- data, see pages 
14 and 15. 



Keystone Pcean Company, Manhcini, Pa. 



Why America Must Eat Less Animal Flesh 

The call of the L'nited States Food Athninistration for meat- 
less days, for porkless days and for every day a fat saving day, 

tluring the war, taught a lesson that America will never forget. 

Food experts ha\e for years emphasized the fact that Ameri- 
cans eat too much animal flesh. Physical Cultiu'e says : 

"About forty per cent, uf uur American bill of fare is of animal origin. In 
England the percentage is but twenty per cent, of the total food, in Continental 
Europe it is less, and in Japan it is not more than five per cent." Yet the 
Japanese have astounded the world in every test of endurance. 

"The American soldier is eating lOO per cent, too much meat," said the world 
famous Dr. Wiley; while Dr. Gordon J. Saxon, director of the laboratory for 
cancer of the Oncologic Hospital, Philadelphia, was quoted by the Philadelphia 
North American as ascribing the wonderful resistive powers of the French soldiers 
to the fact that they lived on a meagre supply of high protein foods, like animal 
Hesh, and were given an abundance of fats and carbohydrates. He lays stress on 
the excessive cost of our American diet with its high "animal intake," and this 
is also emphasized by the booklet. "War Economy in Food," issued by the U. S. 
Food Administration, which characterizes animal flesh as the most expensive 
of staple foods in proportion to food value. 

As a people Americans are just learning that the cause of most 
of their bodily ailments is the securing of fat by eating animal flesh. 
As the Literary Digest well says in its March 9th, 1918, is.sue : 

"Fats are chiefly valuable as fuel for the body. But in addition to being con- 
sumed and turned to energy, fats are also readily stored away by the body, along- 
side muscle and bone ; as a reserve in times of illness or physical exertion. 

Chief among the functions of protein is its importance as a builder of bodily 
tissues. It is structural. The part it plays is like that of iron in a locomotive." 

Once Iniilt, the Ijody, like the locomotive, needs onlv sufficient 
building material (Protein) to rebuild wornout portii.ms : but it 
needs motive material (fat) in far greater proi)ortion. Yet the 
high animal flesh diet, which was the American custom, puts into 
the system a far greater amount of protein than is needed and 
too little fat. The system cannot absurb this excess protein, and 
sluggishness, intestinal derangements, auto-intn.xication and flesh- 
borne diseases are the ine\ita])le result. 

"Fat is fuel for Fighters," said the U. S. I'ood Administra- 
tion. It urged ci\ilians to a\<iid waste of fats because fats are 
necessary to those who must withstand extremes of climate, stand in 
water soaked trenches and indulge in extreme phvsical acti\'it\'. 

As Good Health for March, igi8, pointed out, "Fats are fuel 
foods! The daily requirement is two to four ounces." 

There is a way to get this required quantity of fat without the 
excessive protein intake which is the ine\'itable result of our high 
animal flesh diet. By following this plan .\merica can multipl}' 
its industrial efficiency, and l)cnelit tlie ])h\sic;d wclfai-e of all. 



Americans 
use twice as 
much animal 
flesh as 
any European 
nation 

Excessive in 
cost, zvasteful 
and the 
cause of 
illness 



Fat is needed. 
Securing it 
through cat- 
ting animal 
flesh, is the 
source of 
trouble 



Fat is 

essential to 
withstand 
exposure 



Two to four 
ounces 
daily are 
needed 



10 



The Story of the Paper Shell Pecan 



Nut produc- 
tion destined 
to exceed 
animal 
industry 



Pecans 
supply the 
proper ratio 
of fat and 
protein 



The public is 
changing 
from animal 
fats 



Nut Meat Gives Fat And All Needed Protein 

As Dr. Kellogg points out in his speech to the National Nut 
Growers Association, at Biloxi, Mississippi, Nature emphasizes the 
necessity of fuel foods and the need for less protein and albumen. 
And because of the groAving knowledge of food values he adds : 

"To nuts, then, ive must look for the future sustenance of the race. * * * 
Half a century hence the nut crof wilt far exceed in- volume and in value our 
present animal industry." 

He emphasizes the fact that all experiments have proved that "Nut protein 
is the best of all sources upon which the body may draw for its supplies of tissue 
tiuilding material" while at another point he adds, "^n account of their high fat 
content they are the most highly concentrated of all natural foods." At great 
length, he compares the ease of assimilation of nut fats with that of the other 
source of fat, and concludes, "nut fats arc far more digestible than animal fats." 

Necessity is the mother of invention. If America had utilized 
in the past its full opportimities to grow pecans — the best of all nuts 
in high fat content with the i>erfect ratio of protein — we could ship 
to our soldiers abroad the noiu'ishment uKist needed in most con- 
densed form, protected from all contamination and free from all 
putrefactive bacteria. It would require approximately a tenth of 
the cargo space and would need no refrigeration. It would require 
no cooking; could be munched on the march, and would be assimi- 
lated more readily than animal fats and proteins. 

It requires but a glance at any newspaper or magazine to 
realize that vegetable fats are taking the place of animal fats — 
and that the source of virtually all the new products along this line 
is nut oil, the peanut and the cocoanut being the largest sources 
of supply to date. 

In our 1915 Pecan Book we quoted Prof. H. Harold Hume, 
State Horticulturist of Florida, Glen St. Mary, Fla., as saying: 

"According to analysis, the Pecan is richer in fat than any other nuts, — 70 
per cent, of kernel is fat. The Pecan may at some time be in requisition as a 
source of oil — an oil which would doubtless be useful for salad purposes — but it 
is never likely to be converted into oil until the present prices of nuts are greatly 
reduced." 

Since then pecan prices ha\'e had a decided tendency to increase 
because the demand is growing more rapidly than the supply; and 
the chances of the pecan being used for oil are more remote than 
ever. Yet one of the great reasons for the increase in demand is 
increasing public knowledge of the pecan and its wonderful food 
value. For the pecan is proved richer in fat than any other nut, 
with the right proportion of easily assimilated protein, and free 
from an}' irritating membrane such as makes some nuts difficult of 
digestion by those who have weak stomachs. 



Keystone Pecan Company, Manhehn, Pa. 



11 



Nut Meat is Superior to Animal Flesh 

Xut meat is not a substitute for animal flesh, but is Nature's 
food product for supplying fats and proteins, superior in every way 
to animal flesh. As Dr. Kellogg, head of the famous Battle Creek 
Sanitarium, said : 

"Nuts are rich in fat and protein. On account of their high fat content they 
are the most highly concentrated of all natural foods. A pound of nuts contains 
on an average more than Sfloo calorics or food units, double the amount suftflied 
by grains, four times as much as average meats and ten times as much as average 
fruits or vegetables." 

For example, according to Jaffi's table, ten different kinds of our 
common nuts contain on an average 20.7% of protein, 53% of fat, 
and 18% of carbohydrate. Among all nuts the pecan has the largest 
percentage of fat and the best balanced proportion of protein — 12% 
protein, 70% fat, and 18% carbohydrate. 

Meat (round steaks) gives 19.8% of protein and 15.6% of fat, 
with no carbohydrate. A pound of average nuts contains the 
equivalent of a pound of beefsteak and, in addition, nearly half 
a pound of butter and a third of a loaf of bread. A nut is, in 
fact, a sort of vegetable meat. Its composition is much the same 
as that of fat meat, only it is in much more concentrated form. 

There can be no doubt that the nut is a highly concentrated 
food. The next question naturally is, can the body utilize the 
energ)' stored in nuts as readily as that supplied by meat products. 

The notion that nuts are difficult of digestion has really no 
foundation in fact. The idea is probably the natural outgrowth of 
the custom of eating nuts at the close of a meal when an abundance, 
more likely a superabundance, of highly nutritious foods has already 
been eaten, and the equally injurious custom of eating nuts be- 
tween meals. Neglect of thorough mastication must also be men- 
tioned as a possible cause of indigestion following the use of nuts. 

"The fat of nuts exists in a finely divided state, and in chewing 
of nuts a fine emulsion is produced so that nuts enter the stomach 
in a form best adapted for prompt digestion," says Dr. Kellogg. 



Nut Meat 
is readily di- 
gestible 



Pecans Furnish The Balanced Ration 

"The pecan is a nut of immense economic value. The pecan furnishes prac- 
tically a balanced ration. It is a highly concentrated and highly nutritious food. 
Compared with round steak, it contains one-twelfth as much ivater, two-thirds as 
much protein, from four to si.v times as much fat and has between three and four 
times as great fuel value. 

Pecans contain most of the elements essential to the building of the frame 
and body tissues. The food value of pecans is rapidly becoming generally 
recognized, and it will not be long before the pecan will be extensively used not 
only as a substitute for certain classes of food, such as meats, but also a sub- 
stitute for food of all classes." — U. S. Congressional Record, Jan. 12, 1917. 



12 



Tlic Story of the I'apcr Slicll rccaii 



Long valued 
for diabet- 
ics — a good 
food for all 



"Not luxur- 
ies — but 
among the 
most nutritive 
of foods ' ' 



Ideal food 
for nursing 
mothers 



Nuts — A Staple, Necessary Food 

"There are aliundaiit indications," says the Jonrnal of the 
American Medical Association fijr September 21. 1918, "that nuts, 
which have long found a valued place in the (Hetary of the diabetic 
without detriment to liis liealth, will grow in popularity as foods 
for the well." 

"The exigencies of war time lia\e emithasized anew those prop- 
erties of nuts as foods which remo\-e them from the category of 
luxuries and place them (ju the list of suljstantial components of the 
day's ration," it adds in its editorial comments on the experiments 
of Professor Cajori, of Yale University. "It should be remem- 
bered." it states, "that bulk for bulk tlie_\' ( nuts ) belong among the 
most nutriti\'e foods orchnarily a\aila])le." 

Opposing the prejudice that nuts are difficult of digestion, it 
adds. "Cajori's studies lead him to the conclusion that if nuts 
are eaten properly and used in the diet as are eggs, meats and 
other foods rich in protein, they have a physiological value on a 
par with that of staple articles." Only in the case of the chest- 
nut — liecause of its large starch content — was cooking desiral)le. 

Commenting upon tliis article. Good Health Magazine for Jan., 
1912, says, "For nearly half a century we have advocated the use of 
nuts as a staple element of the dietary of man." 

As Good Health points out, these conclusions of Professor 
Cajori are in harmony with the suggestions of the United States 
Food Administration that nuts "should Lie counted as part of the 
necessary food and not eaten as an extra." "We are led to believe," 
adds Good Health, "that the occasional indigestion following in- 
judicious eating of cheese and nuts is probably often due to f(.)rget- 
ting that they are \-ery substantial foods, and eating them at the end 
of an already sufficient meal." 

The exjjeriments of Dr. Hoolilei". of Detroit, Michigan, in the 
Woman's Hospital and Infant's Home, showed that for nursing 
mothers a diet consisting largely of nuts (50%) was far superior 
to any other dietary, and in every particular, giving nearly 15% 
greater flow of milk, with 30"^' greater food value, and that the 
mothers took the diet readily and enjoyed it. (Jmu'ual of the 
American ^Medical .\ss(iciation. Aug. IJ, tc^ij. ) 



Keystone Pecan Company. Mauheini. Pa. 



13 



■■^- 




<'^'^:t*^*f- 






-.^''l^-' -'^ 




THE SECOND QUARTER of the east front of our big, bearing orchard. To realize the 
immense size of this orchard, add to this picture the trees on page one, and remember that these 
together show only one-half of one side of this orchard. 



Nuts Versus Beefsteak 

"Beefsteak has become a fetish witli many people; but tlie experiments of 
Chittenden and others have demonstrated that the amount of protein needed by 
the body daily is so small that it is scarcely possible to arrange a bill of fare to 
incltide t5esh foods without }ii(i!;iiisi tlic protein intake cxccssiic. This is because 
the ordinary foodstuffs other than meat contain a sufficient amount of protein to 
meet the needs of the body. Nuts present their protein in combination with so 
large a proportion of easily digestible fat that there is comparatively little danger 
of getting an excess," states Dr. Kellogg, 

In face of vaiiisliini; supply of animal t!c\<:h it is most comforting to knoti^' t/ial 
meats of all sorts may be safely replaced by nuts not only without loss, but zmth 
a decided gain." he adds. 

Among the other aih'antages of nuts ami animal ilesli wliich 
Dr. Kellogg cites are the treeilnm from waste products such as 
uric acid, urea, carmine, etc.. which cause so many human ills. 

Xuts are clean, sweet and aseptic, free from putrefactive bac- 
teria; while ordinary flesh foods contain three to thirt}- million 
putrefactive bacteria per ounce. 

Xuts are free ivom trichin;e. tape worm and ])arasites. and 
from the pcissibilit}' of carrying specific disease which is always 
present with animal flesh. "Nuts," says Dr. Kellogg, "are in good 
health when gathered and remain so till eaten." 



Animal flesh 
supplies too 
much protein 
for bodily 
needs 



Suts supply 
perfect pro- 
teins more 
abundantly 
than any other 
vegetable 
food 

Nuts clean, 
sweet and 
pure — do not 
deteriorate 
like flesh 



14 



Tlic Story of the Paper Shell Pecan 



Nuts — The Safer Source of Protein 



Why add to 
your load, the 
burden of 
the tired 
steer? 



"Do we need 
meat?" asks 
Alfred W. 
McCann, 
famous food 
authority 



'•No," 
answers the 
world's most 
authoritative 
food body 



"Beefsteak has a certain food value," says Good Health for 
January, 191 9, "though far less than is generally attributed to it, 
but in addition it embodies toxic elements, waste products 
from the animal's body, contained in the venous blood, always 
poisonous, which gives the beefsteak its red color. 

"These elements are muscle poisons and brain poisons. They 
cause fatig"ue in the animal from which they are derived and in the 
man who eats them." 

"An experiment by the late Victor Horsley, a London surgeon, 
proved that in concentrated form these poisons completely paralyze 
the brain cells." 

"Do we need meat," asks Alfred W. McCann, noted food 
authority, in Physical Culture. He answers his own question by 
[winting to conclusive proof of Anthony Bassler and others, that 
the human system cannot utilize over two ounces of protein a day. 
Yet four ounces of beefsteak, roast beef, pork or lamb chops, etc., 
contains all the protein the system can utilize, while cereals, milk, 
eggs, nuts, etc., add to the quantity. He proves by the figures of 
Secretary Houston, of the U. S. Dept. of Agriculture, and of Dr. 
Clyde L. King, University of Pennsylvania, that Americans con- 
sume 80 grams of protein daily, compared to 44 grams for France 
before the war; 14 grams for Japan ; 26 for Russia; 27 for Austria. 
He indicts Americans as "Kidneycides," overtaxing the kidneys 
by this e.xcess protein diet, and bringing on constipation, bilious- 
ness, headache, catarrh, rheumatism, etc. He emphasizes the dis- 
advantages of animal flesh as a source of protein, shows how vege- 
table sources of protein are purer and safer. 

The Inter-Allied Scientific Food Commission, the most authori- 
tative food body ever gathered, "voted that meat was not a 
physiological necessity." Dr. Graham Lusk. one of the American 
Commissioners to that body, suggests cutting the American meat 
ration in half. 

In Scribner's Magazine for December, 191 8, Dr. Lusk com- 
ments on fact that in England "The reduction of meat in the 
dietary produced no unfavorable results." 

He quotes the eminent Sir William Goode as "emphasizing the 
probability that the food situation would become worse after 
the war and would need to be controlled for a long time to 
come." 

Such exidence gives added force to the statement of Dr. Lusk 
on page 15. 



Keystone Pecan Company, Manheiin. Pa. 



15 



How to Make Food Plentiful 



The leading editorial in Good Health for March, 19 18, em- 
phasizes tlie fact that "the cattle and pigs are eating up our 
foodstuffs." Milo Hastings lays stress on the same point in "The 
Extravagance of Meat," published in Physical Culture, and quoted 
widely by leading periodicals. 

"Why," cried the celebrated French food authority, Lapiccpie, 
"should we sacrifice the life-blood of our sons * * * yet be 
unwilling to sacrifice our pigs?" He showed that the food eaten 
by the pigs in France might support half its entire population. 

According to Scribner's Magazine for December, 1918, T. B. 
Wood, Professor of Agriculture, Cambridge, England, showed that 
a fat ox uses 64 pounds of dry fodder to produce a single pound of 
dry human food; that if the fattening process is contmued as long 
as was formerly the case it takes 100 pounds of drj^ fodder to pro- 
duce a single pound of beef, after the water is eliminated from the 
meat. He showed that with sheep it takes 24 pounds to produce 
one pound of human food; with chickens 14 pounds (mostly corn 
and meal) to produce one pound, including all eggs laid and the 
carcass of the fowls when killed ; with the pig 12 pounds to produce 
one pound. 

It is because of such facts, and his close study of the food 
situation during the conferences of the Inter- Allied .Scientific Food 
Commission that Graham Lusk, one of the two American delegates 
to that body (the most authoritative food body ever convened), 
said, "There must be a turn towards vegetarianism." 

"It is therefore axiomatic," w rites L)i-. Lusk, "that in times 
of scarcity one must not give to pigs food which can nourish 
human beings." 

Even before the war in Europe had so greatly reduced the 
world's population of cattle and pigs the food supply problem was 
imi)ossible of solution for the future unless a severe reduction in 
the American consumption of animal flesh compensated for the 
constantly decreasing cattle range. 

Field Illustrated for January, 1919, said, "Until free grass 
was discovered in America beef was always a luxury, and its 
return to that category is probable." 



Noted 
English 
Authority 
shows waste 
in cattle 
feeding 



"There must 
be a turn 
tozvard vege- 
tarianism" 



Will beef 
become 
a luxury? 



Good Health for October, 1917, says: "Meat is the substitute." Among the 
natural foods that best serve the .same purpose i.t points to the pecan, a pound 
of which contains 3633 calories or food units. "Compare this," it adds, "with the 
six principal flesh foods. These furnish an average of only 810 calories per 
pound, far less than one one-fourth the food value of a similar weight of pecans." 



16 



The Story of the Paf^er Shell f'eeaii 



Nine-tenths 
of our 
corn fed to 
animals 



Seven or 
eight million 
acres of nut 
trees would 
supply all 
needed fats 



Grow Pecans — The Ideal "Fat" Food 

Dr. Kellogg in an address at Biloxi, October, 1917. said that 
the officials of the United States Department of Agriculture fore- 
saw this condition and the increasing prices fi^r animal desh over 
twenty years ago. Since then the increase of our human ])iipulation 
and the decrease of our animal population has so greath- exceeded 
their estimated figures that the cpestion, "Is meat imperative to 
complete nutrition?" has become an imminent one. 

-\nimal flesh supplies protein and fat. We ha\e shnwu rm page 
10 how nuts su]3ply the necessary fat and protein. Dr. Kellogg em- 
phasizes the fact that nuts supply proteins of such a character that 
the}' render complete the proteins of cereals and \-egetahle foods. 

"This discovery is one of the highest importance since it 
opens a door of escape for the race from the threatened extinc- 
tion by starvation at some future period, perhaps not so very 
remote," adds Dr. Kellogg. 

"I'toiii an economic standpoint." lie adds, "tlie rearing of animals for food 
is a monstrons extravagance. According to Professor Henry, Dean of the Agri- 
cultural Department of the University of Wisconsin, and author of an authorita- 
tive work on foods and feeding, one hundred pounds of food fed to a steer 
produces less than three pounds of food in the form of flesh. In other words, 
we must feed the steer thirty-three pounds of corn in order to get back one 
pound of food in the form of steak. Such an e.xtravagant waste can be tolerated 
only so long as it is possible to produce a large excess of foodstuflfs. It is 
stated, as a matter of fact, that at the present time scarcely more than ten per 
cent, of the corn raised in the United States is directly consumed by human 
beings. A large part of it is wasted in feeding to animals. This economic loss 
has been long known to practical men. but it has been regarded as unavoidable 
since meat has been supposed to be absolutely essential as an article of food." 

"Think of it," comments Good Health, for June, 1918, "lOO pounds of per- 
fectly good corn, in exchange for three pounds of beef, inid llic f'oiind of beef 
when, obtained is teorfli less as a food tlian a /'ouiid of the original eoni. 
Ninety-seven pounds wasted just to satisfy a cultiv.ited appetite, or appetite 
based on ignoranee." 

"In view of these facts." stated Dr. Kelli)gg. "it is most inter- 
esting to know that in nuts, the nmst neglected of all well known 
food products, we find the assurance of an ample and complete food 
supplv fi-ir all futiu"e time, even though necessity should compel the 
total aban<lonment of all our present forms of animal industry." 

"The ])]anting of seven or eight million acres of luit trees might 
supplv the whole country with an abundance of fat, so that it would 
no longer be necessary to waste corn in feeding to pigs to obtain an 
inferior quality of fat," says Good Health. 



Keystone I'eeaii L'oiii/^anv, Manheim, Pa. 



17 




A panoramic view in our large orchards, showing a fraction o( one side which is not illustrated in the other pictures.. 
Can you. looking forward fifteen years or more, see in this a picture of your own pecan unit trees sturdy and healthy, 
their branches thickly covered with pecans, filling out under the summer sun? The soil is the same, the climate the 
same, results should be better with the finer varieties planted. 



Twenty Times As Much Food Per Acre 

Consider what it wnuld mean if America cnuld take its man_\' 
million acres of pasturage and get from each twenty times the food 
value! Of course, no thinking man would claim that every acre of 
pasturage is available fur nut raising; but where the change can be 
made, that gain is possible. 

As Dr. Kellogg points out. it takes two acres two years to produce a steer 
weighing 600 pounds; an average of 150 pounds per, year per acre. The same 
acre planted to w'alnut trees would, he states, produce 100 pounds per tree per 
year for the first twenty years ; which means 4.000 pounds of nuts from an acre 
of 40 trees. The food value of the 150 pounds of steer cannot exceed 150.000 
.calories or food units ; while the nut meat from the same acre equals ,3,000.000 
calories in food value. As Dr. Kellogg conckides, "Tzvcnty times as much food 
from the nut trees as from the fattened steer, and food of the same general char- 
acter, but of superior quality." 

Yet these comparisons are based upon walnuts, in which the 
yield per acre averages lower than on paper shell pecans and on 
which the food value is not so concentrated. As Dr. Kellogg 
pre\-iously pointed out : 

"A pound of pecans is zvorth more in nutritive 'Lvlue than tivo pounds ol 
pork chops, three pounds of salmon, ttvo and a half pounds of turkey or fizc 
pounds of veal." 

W'hile the price of nuts is by some considered high.. Hr. Kel- 
logg directs attention to the fact that "even at present prices the 
choicest varieties of nuts are cheaper than meats if equivalent 
food values are compared." 

h"x])eriments bv Dr. Hoobler, Detroit and at I'attle Creek Sani- 
tarium, i>r<:)\'e that nuts "Possess such stiperinr (|iialities as sup])le- 
nientary or accessory food that the_\- are able to replace not only 
meats, but even eggs and milk." reports Dr. Kellogg. 



3,000.000 
calories per 
acre from 
nuts : only 
150,000 
from beef 



Pecans 
make an 
e-ven better 
showing 



Nuts as a 
substitute 
for milk 
and eggs 



18 



The Story of the Paj^er Shell Peean 



Nuts im- 
ported 1<)17. 
nearly ten 
times as great 
as in 1 900 



Pecan 

nut-meat 

a year-round 

necessity 



Nut Meat — The Real Meat 

It must be remembered that the jieriod in which the use of nut 
meat grew over fifteen times as quickly as the population increased 
was before the war conditions made ever)' man consider food values 
more carefully. Right up till 11)14, the \'ear in which the war in 
Europe started, there was a steady increase each year in the produc- 
tion of nuts and the import of nuts, yet prices kept soaring on all 
the better \'arieties liecause the greatlv increasing supplv failed to 
keep pace with the increase in demand. 

Though the importation of nuts in 1910 had been valued at 
over thirteen million dollars, and this was nearlv four times as 
great as in igoo — it kept increasing until in 1917 it amounted 
to nearly thirty-three million dollars. The importation of nuts in 
191 7 was nearly ten times as great as imports for igoo, yet these 
imports and the increasing American production failed to meet the 
demand. 

These figures, from U. S. Government reports, show that any 
one who assumes that nuts are a holiday luxury is entirely wrong. 
That the public wants nut meat the year round, that the only draw- 
back to a great increase in consumption is the shortage of the supply 
of fine nuts is proved by United States Department of Agri- 
culture figures. 

\VlK'n |. C. Cooper wrote in the Country Gentleman for May 
I, 1915, that "The demand for walnuts is growing much faster 
than the supply. We do not produce in America more than twenty 
per cent, of what we consume, and it will take fifty to a hundred 
years, with all the encouragement of the nut experts, to raise enough 
walnuts ti> supplv the home demand," he states a condition which 
ap])lies with manifold greater force to the consumption of Pecan 
nuts. 

It is true that the California production of Walnuts doubled during ten 
years, while the importation trebled — yet in spite of this five-fold production 
English Walnuts constantly increased in price. Since then the price of walnuts 
has increased steadily every year, despite increase of supply. In November, 
igrS, the price per pound was 80% higher than at the same time in 1914, accord- 
ing to the Monthly Crop Report for December, 1918. Yet the 1918 crop was 
nearly twice as large as in 1914, according to Statistician H. E. Pastor, of the 
l-'acilic Rural Press. 

The i)rice of pecans increased 50% on the commonest sorts be- 
tween igoo and 1910; and from the December, 1918, Monthly Crop 
Report we see that the 191 8 price per pound on all pecans was over 
38% higher than for 191 7; Georgia, which has the largest percent- 
age of paper shell jiecans, showing the highest price per pound. 



Keystone Pecan Company, Manhcwi, Pa. 



19 



The Finer The Nut — The Greater The Demand 

It is true that in Walnuts a condition has come about as in 
other nuts — that the increasing demand is for the finer, higher 
priced grades. What are the points of superiority that have led to 
this great increase in public demand ? Why are old established 
black walnut trees less valuable as profit producers than English 
\\^alnut trees only a quarter as old and producing only a fraction 
of the quantity of nuts? 

First — Thinness of shell and ability to get out the kernels 
whole. 

Second — Superior flavor and food value. 

Third — Attractiveness in appearance of the nut and of the nut- 
meat when removed. 

Fourth — Ease of keeping nuts for longer periods and using 
them readil}'. 

Now compare the Hess Paper Shell Pecans with the English 
Walnut on every one of these four points of public demand. 

It is contained in a shell so thin that it is easily broken in the 
hands without the use of nut crackers. The partitions between the 
kernels average as thin as in the English Walnut, and the average 
person will, in less time, remove more whole kernels of the Paper 
Shell Pecan than of any other nut. 

x\s to flavor and food value let such experts as Luther Bur- 
bank answer. (See Foreword, page 4.) Remember that his an- 
swer is certainly unbiased, for he is a patriotic native of California 
where America's largest crop of Walnuts is produced — and that 
State produces no quantity of paper shell pecans. 

As to attractiveness in appearance, of both the nut and the nut 
meat, you and your friends are the best judges. People who know 
both nuts have already handed in their verdict favorable to the 
paper shell pecan. In addition, the pecan has been endowed by 
nature with a shell which is air-tight — and therefore keeps many 
times as long without losing its fine flavor or becoming dry and 
tough. 



Increased 
demand is for 
finer nuts 



Paper Shell 
Pecans 
meet every 
need 



" The Most Prized of All Nuts For Domestic Uses " 

In Bulletin, No. 30, of the Department of Agriculture, Washington, D. C, 
we read regarding Pecans : "In the course of time, however, as they are more 
widely grown, they will become the most prized of all nuts for domestic use, 
and it is probable that when the supply is large they will be preferred abroad to 
the best Persian nuts." 



20 



The Story of the Paper Shell Pecan 




IN THE COMPANY'S PACKING ROOM 

One shipment of pecans, boxed, ready to send out 



Can be 

raised at best 
in a 40-tnile 
radius 



The Pecan — The Year-round Nut 

The pecan is the one nut suitable for eating the year round. 
And the present tendency is toward the year-round use of nuts. 

AiKither reasmi why the liner pecans are surer ti) maintain their 
high jjrices than an\- cither nuts is found in the fact that Wahiuts of 
the iinest grades are being raised in quantities in California, Oregon, 
Washington and other States, and in England, France, Italy and 
Soutii American cunntries — while the territory in which the paper 
shell pecan attains its highest state of perfection is confined to a 
40-mile radius in southwestern Georgia, embracing Calhoun and 
Dougherty Counties. 

Is it an}' wonder that the State Entomologist of Georgia, Mr, 
E. Lee Worsham, whose name is virtually always included as one 
of "the three big men in his line of endeavor," wrote: "In my 
opinion the pecan growers of South Georgia have the finest 
horticultural proposition in the United States." 



" Among the Highest Priced Horticultural Products of America " 

Pecans oj tin- scioiul chiss bring $ij,jU(} a caiiontL As a result of the 
superior merit of this class of pecans and the limited extent to which they are 
grown, they are now netting the growers in certain districts a value per volume 
of product ranking thcni among the highest priced horticultural products grozvn 
on a large scale in this country. Carloads weighing ^6,000 pounds each were 
recently (Oct., 1916) shipped from the Albany district of southivest Georgia to 
Chicago brokers at 35c. a pound or $12,^00 a car. These prices were for pecans 
of the second class, the firsts bringing still higher prices. — United States Con- 
gressional Record, Vol. 54, No, 22. 



Keystone I'ccaii Coiiipaiiy. Maiiliciui. Pa. 21 

"What Is The Paper Shell Pecan?" 

.Mentiiiii Pecan to am- (Uie wlm has tasted the imprnNecl ]japer 
sliell \ariety and the}' will assume that you are talking of paper shell 
pecans. For the person who cracks and eats paper shell pecans 
feels it almost a sacrilege to call the common wild pecan a pecan. 

Vet there are thousands of Americans who ha\e ne\er tasted 
]«per shell pecans, and who think of pecans only as wild jjecans, 
grown largely in Texas. 

Pecans are dix'ided in three general liut radically different 
classes, as the descriptirm and cuts below indicate. 

The ordinary wild pecan is native ti> America. The earliest Wild Pecan — 

l-'rench explorers found that one of the .staple foods of the Indians " staple food 

among 
was this palatal )le nut which grew in the forests Indians 

of the south, and in that portion of Mexico ad- 
joining the Gulf States. Pecan trees in Texas 
and T^iuiisiana Ikuc been found which were 
o\'er rt\c hundred and seven hundred years old 
— which were still yielding large crops of nuts. 

Like the oak, no one e\er knew a Pecan tree to die of old age. 

There are in the Southern States wild pecan trees of which the 
records go back to the first cixilization on this cijutinent. 

The pecan tree is so symmetrical and beautiful that it is called 
"The Oueen Shade Tree of Many a Southern Home." Its fruitage 
is so prolific that it is said to l)e "one of the most astonishing food 
engines in all natin-e, yielding literalh- barrels of nuts." 



" Your Pecan Is Superior To Our Walnut," Says Burbank 

111 the .American Xut Journal. May, 1915, we read: "Luther Bcrb.\nk is 
credited with the following statement regarding the pecan tree: If I were 
young again I would go South and devote my life to propagating new species of 
the pecan. Walnut culture is the leading horticultural product in California, 
makes- more money for us and makes it easier than anything else, and your 
pecan is superior to our walnut. Tlic longevity of tlic pecan orcluird and its im- 
mense earning pozver make it one' of the most j^yofitable and [permanent of 
agricultural investments." 




22 



The Story of the Paper Shell Pecan 



The Hardiest of All Nut Trees 



Pecan trees 
fear no 
drought 



Seedling 
superior to 
wild grozvn 
Pecan 



The reason for this long hfe is that the pecan is the hardiest ui 
ah nut trees — free from all ordinary tree pests and diseases because 
it is of the hickory group, and the longest lived member of that 
group. The lack of surface moisture — the great enemy of most 
trees — is not a disadvantage to the pecan, for it has a remarkably 
long tap root which goes down so deeply into the ground that it 
draws moisture from the sub-soil. Since the blooming period is late 
in Spring, the buds are not injured by frost. 

The wild pecan has been a popular nut, rivaling, because of its 
superior flavor, such other nuts as the walnut, chestnut, shell-bark, 
hickory-nut, etc. This popularity was secured despite its many 
drawbacks — for the shell of the wild pecan is hard and the partition 
walls between the kernels thick and bitter. There was too litte 
meat and too much difficulty getting it — but the experts saw in the 
great demand for pecans, despite these disadvantages, the promise 
of rich reward for improving the pecan. 

The seedling pecan is the next step toward pecan perfection. 
Larger than the wild pecan, and thinner shelled, it equals or sur- 
passes it in flavor, depending upon the variety of seedling under 
consideration. Selling at an average price of 35 to 45 cents 
per pl^und, which is double the cost of the wild 
pecan, it has so much more meat and it is so 
much more accessible, that it is always a better 
paying purchase for the housewife. So 
justly popular has the seedling pecan become 
that the wise dealer and the discriminating 
housewife will have nothing to do with the 
inferior, thick-shelled pecan, which is brightly 
tinted and polished to disguise the inferiority. 




The Pecan Makes More Progress Than Other Nuts Made In Centuries 

"With practically no improvement as a result of culture and breeding, but 
taken directly from nature, many of the wild pecans afford an exceedingly de- 
sirable product. Unconscious, and, therefore, unsystematic selection and planting 
of pecan seed about dooryards during a period of less than 200 years has de- 
veloped varieties of such desirable quality that the pecans most successfully 
compete with other species, like the almond and the walnut which have been 
under cultivation for many centuries." — Congressional Record for January, 1917. 



Keystone Pecan Company, Manlieini, Pa. 



23 



The Paper Shell Pecan 

Had tlic work of the experts not gone any further tlian estab- 
lishing the improved Peean Seedhngs, it would have justified ail their 
efforts — for the pecan seedling bore justifiable comparison with any 
other nut on the market in food value and accessibilitv ; until the 
Paper Shell Pecan was developed from budded trees. 

The Paper Shell Pecan has an air-tight shell so thin that it is 
easily broken in one hand by a gentle pressure. The kernel is large, 
easily removed and of flavor so much finer that any observing person 
can distinguish it from any other pecan by taste alone. 

Instead of a bitter partition wall which imbeds itself in the 
nut when it is cracked, as in the wild pecan, tlie paper shell pecan 
has a thin, tissue-like membrane which is easily removed. 

With the paper shell pecan a larger portion of the total weight 
of the nut is meat than with any other nut, with the possible ex- 
ception of the finest almond. And this meat of the paper shell pecan 
contains seventy per cent, fat, while that of the almond contains but 
fifty-four per cent. 

The paper shell pecan is the Queen of all nuts. 
It has no equal from the standpoint of size, appearance, acces- 
sibility of meat, size of kernel, and fine flavor. The only disadvant- 
age is the limited suppl}' — for there is but a small territory in whicli 
soiL conditions and climate are right. The walnut is raised in 
England, France. Italy and in large cjuantities in the three Pacific 
coast states, and in smaller quantities elsewhere. The paper shell 
pecan seems to flourish best within a forty-mile radius in Georgia, 
embracing Calhoun and Dougherty Counties. Of the half million 
budded pecan trees in the world, two hundred and forty thousand, 

or practically half, are in this 
forty-mile radius. Were complete 
records of yield accessible, it 
would be seen that this half of the 
budded trees has produced far 
more than their portion of the 
crop. 




The 

paper-shell 
Pecan — the 
Queen oj all 
nuts 



Quality 
unequalled 
hut supply 
is limited 



The State Entomologist of Georgia, Mr. E. L. Worsham, writes : "The 
Pecan Industry has developed beyond the point where it matters not what you 
or I believe. It is a success. Results are being produced of wide interest and of 
permanent character, and the industry in the Albany district in the hands of 
competent men has wonderful potentialities. The hundreds of thousands of 
dollars invested by shrewd business men in Commercial Pecan properties, after 
personal investigation, argues that the development being recorded in the .Albany 
district is meritorious." 



24 



Tlic Story of flic Paper Shell Pecan 



The finest 
varieties of 
paper shell 
pecans 



Hess Paper Shell Pecans 

It is never difficult h> cnmince any mie whu has tasted tlie Hess 
Paper Shell Pecan, and compared it with the other pecans, why 
these pecans shoukl be selling tiir eight}' cents to $1.^5 per pound 
and up, when the wild ]3ecans are selling at twenty to thirt}--five 
cents per pouuil The onl_\- dit¥icultv is that w.t one person in a 
thousand has e\-er tasted the impro\-ed Paper Shell Pecan. l)ecause 
the supply is so small compared to the demand. 

As Luther Pnrhank, admitte(U\- the foremost liorticulturist in 
America, has well expressed it, "We have now one Pecan where 
we ought to have a milHon to create a market. The demand for 
them is constantly increasing, and the price is advancing each 
year, tor the demand is many times greater than the supply." 

The liess Paper Shell Pecans are selected \"arieties of the 
Papci- Shell Pecan, grown and de\eloped in the Pecan Belt of 
( ieorgia hy ex])ert horticulturists. These experts, who ha\-e made 
Pecan Culture their life work, succeeded after exjiensix-e e.\])erinien- 
tation in dexeloping the Hess Selected Varieties from the finest 
varieties which were accepted as standards of high cjuality by the 
National Xut (irowers' Association, such as the Schley and Stuart. 

These \"arieties are naturally hard\-, rapid growers, which will 
li\e for centuries because of their resistance to fungi, destructive 
insects, cold and drought. The Hess Selected X'arieties combine 
with these ad\-antages a purit}- id' strain which assures uniformly- 
superior pecans. 

Note the cohjr plate on co\er. photographed from axerage nuts 
of the iniprox'ed Hess Selected Varieties of Paper Shell Pecans. 
The large size of the nuts, the thinness of the shell, the almost entire 
elimination of the center partition, the finer fla\'iir and the greater 
food value put these nuts in a class b_\' themselves for qualit}-. Do 
not take our word for their superior qualit}'. Note what others say 
about Hess Pa|)er Shell Pecans on the pages following; 



" Cover A County With Trees " To Supply Demand 

"Your .shipment of Hess Pecans reached my house yesterday, so we had some 
of them with our cofifee at dinner, and I take pleasure in confirming all you claim 
regarding the size and quality of these nuts. They are certainly superb, and a 
revelation of what specializing may accomplish in that line. 

Now what \nu w;nit to do is to cover with such nut trees a whole county 
in the most favorable part of the South for the purpose, so as to give the people 
an ample supply and 1 will guarantee they won't go far for any other nuts." 

L. F. S., Ridgewood. X. T. 



Keystone I'eean L'onif'aiiy, Manlieiiii. Fa. 



zo 



"The Finest Nuts I Ever Saw" 

Dr. J. H. Kellogg 

Dr. J. H. Kellogg, head of the famous Battle Creek Sani- 
tarium, is a world famous expert on nuts. His writings, hased on a 
half century of research, have shown that pecan meat is suitable 
for '"ex'erv nmiuh in the }-ear, for all climates, all work and all ages 
of mankind (except infants)."' as Good Health stated. He has 
directed attention to the fact that pecans gi\'e all the f(->od elements 
that animal flesh gives, in better ])ro])ortion and with assured free- 
dnm fnim impurity and disease. He has made clear the \'ital im- 
[lortance of i,itamines. found imly to a \-ery slight degree in animal 
flesh, liut profuseh- fdunil in nuts. 

His un(|uestic>ncd leadershi]) in this field gives added import- 
ance to this letter : 



Mr. El.^m G. Hess. Pres.. 
Keystone Pecan Co., 
Manheim, Pa. 

Hess Pecans are the finest nut- 
I. ever saw. What a blessing to 
the world it will be when these 
fine products of the vegetable king- 
dom come to be better appreciated 
by the public. 

J. H. Kellogg. 



From Another Food Authority 
New York City, 
Dec. 27, 191 6. 
It is not strange that Hes^ 
Pecans are so much appreciated ; 
they are so good to eat. I ate a 
dozen at my supper and feel th.ii 
could everyone eat them ever;, 
one would be benefitted. 

Dr. Elmer Lee 
(Editor Health Culture). 

Tt is such nut trees as this that 
Dr. Kellogg, head of the famous 
Battle Creek Sanitarium, calls "the 
most eflicient means of converting 
sinishine into foodstuffs." 



Battle Creek Sanitarium. 
Battle Creek, Michigan, 

January 18. 1918. 




Thos. F. Miller, of Allentown. Pa., under 
one of the trees in our large pecan orchard. 



26 



The Story of the Paper Shell Pecan 



Over 200 
lbs. in a 
single order 



A wonderful 
nut, must 
have more 



More Evidence of Hess Pecan Superiority 

Covington, Ky., Jan. i6, 1919. 
The barrel of pecans that you sent me got here in good condition, weight 
just as you say — 202 lbs. — all right. They are certainly fine nuts and fine to eat. 
Nuts and apples make a fine meal, take that from me. Friends of mine think 
they are the best nuts (pecans) they ever came across. My advice to the public — 
more nuts, less meats and there would be less sickness. I have lived on nuts, 
fruit and vegetables for the last four years and never sick. F. J. L. 

Sawyerville, Quebec, Mar. 18, 1919. 
Will you please take my order for twenty pounds of pecans from the next 
crop, and hope they in their time will arrive safely? The nuts are just splendid, 
and we never tasted anything like them before for flavor. R. G. B. 

Seattle, Wash., Dec. 23, 1918. 
I received your Christmas box of Paper Shell Pecans, and they are certainly 
a wonderful nut. 1 must have more of them. Will you kindly send me a half 
bushel? B. C. B. 

New Orleans, Dec. 30, 1918. 
I have received the box of pecans ordered from you recently. I like them 
so well that I enclose another dollar and request you to send a bo.K to 
Mrs. G. D., New Orleans. C. F. L. 

Newburgh, N. Y. 
Enclosed find my check for which please send me a i lb. bo.x of those 
delicious paper shell pecans. Have tried them before and know they are highly 
nutritious and appetizing. A. M. K., D. C. 

Asheville, N. C, Feb. 16, 1919. 
Received gift bo.x yesterday — many thanks. The 
nuts are lovely, the finest I have ever seen. I will 
order more later when I return home to Washington. 

E. L. T. 

Detroit, Mich., Dec. 10, 1918. 
I received the three cartons of pecans that you 
shipped to me recently, and I am very much pleased 
with their quality. They are much better than any- 
tliing 1 have ever seen in pecans before.^ tt t 





Keystone Pecan Company, Manhcini, Pa. 



27 



A Few Typical Cases of Re-orders 

Detroit, Mich., Jan. 30, 1919. 
I enclose check for 10 lbs. of pecans. Could you still take my order for 
another 10 lbs.? I wish you to place me on your orders for 75 lbs. of the pecans 
from next fall's crop. 

W. H. 

Kingston, N. Y., Sept. 10, 1918. 
Last year I bought a pound package of your Paper Shell Pecans, and would 
like a larger order this year. Will you book my order for five pounds? 

J. E. K. 



Bought 
20 lbs. -^ 
orders 
75 lbs. for 
ne.xt season 



Reading, Pa., January 6, 1919. 
The 70 lbs. Hess Pecans received just before Christmas were eminently sat- Had 70 lbs. — 
isfactory and disappeared like hot cakes. I am enclosing check to cover the oraers t>U 
following order : 10 lbs. E.x. Fancy, 20 lbs. Fancy, 20 lbs. "A," 10 lbs. "B." 

W. O. L. 



lbs. more 



Miss F. B., Atlantic City, X. J., writes Fall of 191S: "Had a 10 lb. box of 10 lbs. one 

your pecans last November. Very nice. Would like another 10 lbs." Shortlv ^^"^ leads to 

,",T^, ». ' 20 lbs. next 

after receiving them orders another 5 lbs.; Dec. loth sends $5.00 for another 5 

lbs. Dec. iSth writes : "They are delicious — will call again next year." 



Order received Dec. 11, 1917, from Dr. M. B., 
Wabash, Ind., for $1 box of Hess Paper Shell 
Pecans. 

Jan. 8, 191S, "Enclosed find check for $5 for 
which ship pecans like the 12 oz. box recently sent 
me. They are the finest I ever ate." 

Jan. 24, 1918, sent check for $10 for more nuts. 

Feb. 9, 1918, bought orchard units to assure 
supply and to have a home in the South. 




28 



The Story of the Taper Shell T 



ceaii 



A fezv more 
commenda- 
tions from 
many 
received 



Re-orders 
and the 
cash — prove 
superiority 



The Highest Priced Pecans — Yet Demand 
Exceeds Supply 

A high official of the city of New York wrote ; "Such pecans never were 
seen before in our neighborhood. They are all you advertised them to be. I sen; 
a box on to my daughter in Boston." 

From a Philadelphian who "knows nuts." we heard: "The Hess Pecans, 
which terminated our Xmas Dinner, were highly appreciated. Pieing a lover of 
Pecans. I must say that Hess Pecans are far superior to any other Pecan I ever 
ta,5ted ; especially the Paper Shell kind found great favor among my guests." 

From another, whose husband is at the head of a publication which enjoys 
national prestige as an exponent of the finest nuts and other foods by mail order, 
we received the following letter, along with the second order ; "Enclosed find 
check for $2.00 for which send me a 22 oz. package of your Hess Pecans. 
Kindly ship these at once as we wish tliem for Thanksgiving." 

\\'\\\ talvL- nil ire time with detailed coijies nf letters from 
customers ordering and re-ordering Hess Paper Shell Pecans. Is 
not the fact that re-orders were recei\ed in itself the hest evidence of 
superior (|uality when it is cnnsidered that the selling price of most 
of these shiiMiients was $1.00 for 12 ounces, or aliout the rate of 
$1.33 per imund? 

The man whose wife 
wrote the last letter ques- 
tioned whether any one 
would pay this price — for 
an addition of fifty per 
cent, of the price of the 
average paper shell pecan 
was too much, in his opin- 
ion. He questioned the 
price before he sampled 
the nuts and noticed how 
much they were preferred 
in his own home and 
among his friends. After 
that the price was forgot- 
ten and the recollection of 
superior quality led him 
to re-order, just as it did 
many others. 




L. B. Coddington,a unit holder and First 
Vice President of the Company, standing 
by a pecan tree of 1915 planting. Photo 
taken October, 1917. 



Keystone Pecan Cojiipaiiy, Maiilieiin. Pa. 



29 



Tons of Hess Pecans Have Been Sold by Us 

Sliipments ha\'e been made to every State in the L'nion. 
thronghont Canada, to various countries of South America, the 
Bermudas and Porto Rico, to England. South Africa and India, to 
Australia, New Zealand, etc. 

Though our fine Gift Boxes have enjoyed a remarkable sale 
during the Holiday Season, our business is by no means limited to 
that period. Orders for large (juantities are received thrduglmut 
the year from individuals for use in their homes — and in many 
cases we have been compelled tn refund money because our increas- 
ing supplv was exhausted earlier each }'ear. 

Some purchasers of Hess Pecans have re-ordered twelve times 
in a single winter — wdiile many others who first bought the dollar 
box have ordered in large quantities up to 200 pounds rather than be 
ci impelled to re-order so frequently. 

For the past couple years we have had to confine our sales 
almost entirely to mail orders, because the supply has failed to in- 
crease quickly enough to meet the demand. But in 19 14 we made 
a test in one American city of only 51,000 population (based on 
the 1910 census) through one wholesale grocerv firm. Paper shell 
pecans had not been previouslv known ni this sectinn. their sales- 
men said that it was absurd to attempt to market a u oz. box of 
Hess Pecans at the retail price of $1.00. '^'et even in the poorer 
sections grocers re-ordered and re-ordered till our a\ailable su|)ply 
was exhausted — the demand created by the nuts themselves 
astonished all concerned. 

The city in which this test was made was nut dur hohie town. 
It does not stand above the average in per capita wealth — nor is 
there any evidence to show that the people of this city are more 
likel}' to be interested in pecans than any average American. To 
make such a test in a large city like New ""I'ork was impossible — • 
for the entire yield of our entire plantation, planted twenty trees 
io the acre, could not supply a week's demand there, if New York 
liMught ])ecans in the same proportion as the city cited above, t .See 
note below. ) 

We must take immediate action to increase the quantity 
of pecans offered for sale. Even with the wonderful increase in 
yield each year from established orchards, we cannot till half as 
large a percentage of the demand as we did two years ago. 



Sold all 
over the 
Ivor Id 



New York 
City can 
consume 
the World's 
supply 



The Country Gentleman, of September 19, 1914, says : "Tyler is a Texas 
town with about 12,000 people who eat a carload of pecans every year. If New 
York ate Pecans at the same rate, it would consume our whole crop." (This 
refers to all the world's crops combined.) 



30 



The Story of flic Paper Shell Pecan 



A country- 
wide 

movement 
toward nut- 
meat as the 
" true meat" 



By religious, 
ethical and 
hygienic 
organizations 



Why This Phenomenal Demand For Finer Pecans? 

How can this remarkable demand for the finest grade pecans 
— despite the higher price — be acconnted for? 

There are many reasons. 

This demand for perfect pecans parallels an increased demand 
for nuts of all sorts — pecans in particular. 

As any well informed person knows, there is a strong move- 
ment the world over toward nut meat as the true meat. 

Some have joined in this for religious reasons, some for ethical 
reasons, others purely from dietetic or hygienic considerations — 
and many others because of increasing knowledge of food values. 

The Seventh Day Adventists will refer you to the twenty- 
ninth verse of the first chapter of Genesis, which reads : 

"And God said, Behold, I have given you every herb bearing seed, which is 
upon the face of all the earth, and every tree in the which is the fruit of a tree 
yielding seed; to you it shall be for meat." They reason that according to this 
passage "true meat" grows on trees, and in this belief they are joined by many 
others for ethical, dietetic and hygienic reasons. 

The Millennium Guild, which has a small but active membership 
of thinking people in Boston, is typical of these ethical movements 
which have assumed great importance in parts of Europe. While 
thev base their preference for nut meat on ethical rather than reli- 
gious grounds, the members of these organizations simply abhor the 
idea of eating the carcass of any animals. 

Everywhere in America there are large numbers of people, 
organized and unorganized, who will not eat the flesh of any animal 
for dietetic or hygienic reasons. 

In sanitaria of all sorts there is a tendency to minimize the 
use of animal meat or do away with it entirely. In one system of 
forty sanitaria, there are practically no drugs used because the pa- 
tients are put on a perfected diet system in which nuts are sub- 
stituted for animal flesh. At Battle Creek Sanitarium alone, under 
Dr. Kellogg, over ioo.ooct patients have adopted the meatless diet. 
Nut meat is largely used there to replace animal flesh. 



England Likes Hess Pecans 

In Gardening. lUustrated, a prominent weekly published in London, England, 
we read : "The shells of the Hess Paper Shell Pecans are thin and easily broken 
and the body of the nut in this variety is larger, fuller and better flavored than 
is usual with pecans. The pecan may rightly be regarded as a food of very 
highest value. It contains 70 per cent, of fat. Its texture is delicate, and it can 
be digested easily. * * * The demand for the paper shell p^ecan is constantly 
increasing and is well in front of the supply." 



Keystone Pecan Company, Manheim, Pa. 



31 



Nuts Meet The Demand For Uncooked Foods 

Many physicians who specialize in diseases of the intestinal 
tract are advising the use of uncooked foods. Dr. Kellogg, in his 
book. Colon Hygiene, sums up one strong argument in simple, non- 
technical language when he says on page 223 : "Raw food resists 
the destructive changes which are produced by bacteria, while 
cooked food makes no such resistance." 

Nut meat is practically the only source of both protein and fat, 
in large proportions, which it is safe to eat uncooked. This state- 
ment is readily pro\-ed on high authority. In the Congressional 
Record for January (>, 1917, we read: "Nuts occupy a unicjue posi- 
tion in the list of important food products, in that, witli the possi- 
ble exception of a few other fruits, in the raw condition they 
alone afford a fairly complete and balanced food for human 
beings." 

It is because of such increasing public recognition of the great 
and varied advantages of nut meat over animal flesh that you find 
nut importations in 191 7 nearly ten times as great in value as those 
in 1900: while the consumption of animal flesh has failed to keep 
pace with the increase in population. 

Possibly you will find this increase in the consumption of nut 
meats even more surprising when you consider that there was prac- 
tically twenty per cent, less butter sold from America's farms in 
1909 than in 1899, according to U. S. Census figures. In other 
words, the consumption of butter, which is the principal table article 
competing with nuts in fatty content, was falling off to four-fifths 
during practically the same period while the consumption of nut 
meat was increasing so rapidly. 

Perfected pecan nuts contain more protein than beefsteak, and 
almost as much fat as butter. Isn't it only natural that people 
should want their nourishment and fat in this concentrated form — 
hermetically sealed and kept pure b}- nature? Is there any such 
assurance of puritx' and cleanliness on butter — or on beefsteak? 

Place a Hess Pecan on a hat-pin, light the nut-meat and 
notice that it burns like a candle because it is seventy per 
cent. fat. 



The most 
perfect 
uncooked 
food 



Less 

butter-fat 
demanded — 
more mil -fat 



"At this age (eight to ten years) the best parts of the orchards under the 
most favorable conditions and in favorable years will not infrequently produce 
from twelve to fifteen pounds per tree. The average number of trees per acre of 
the orchards already planted is twenty. Twenty trees per acre, each averaging 
twelve pounds, yield two hundred and forty pounds per acre." Speech of Con- 
gressman Frank Park, Jan, 6, 1917, as reported in the Congressional Record. 



i2 



The Story of the I'apcr Shell I'eeaii 



The Pecan 
is the 

concentrated 
form of 
nourishment 



Pecans For Sundaes And Candies, Etc. 

The young women of America, wlio have changed so largely 
from soda water and ice cream to nut sundaes, may not realize that 
they are getting increased nnurishment — liut that is the case. That 
this is no small element in the consumptiijn of pecans is evidenced 
by the fact that one druggist alone uses 1,500 pounds of crushed 
pecan meat per year for nut sundaes — while hundreds might ])rob- 
ably use as many if the true figures were known. 

Xnt canilies are in such great demand tliat tlie ht-st ci infecticjn- 
ers are astimislied. Unfortunately for them, certain nuts l)eci:)me 
unfit fi)r use in summer and the confectioner must fall l)ack on the 
homely peanut, which falls short in tO(_)d value, or use the pecan — 
the finest of nuts, which nature has furnished in an air-tight shell, 
which assures satisfaction the year round. The confectioners of 
New Orleans — a hot weather city — long since learned their lesson 
and that city is almost as much noted for its pralines — a pecan nut 
confection — as 
for its wonderful 
fete, the Mardi 
Gras. 

Pralines were 
too good to be 
confined to New 
Orleans alone. 
Along the board- 
walk in Atlantic 
City and other 
watering places : 
and at the finer 
con f e c t i o n e r \' 




Enos H. Hess, second vice president, and some 
stockholders of the Keystone Pecan Plantation. 



shops of the 
larger cities, they 
are in good de- 
mand. There is no other way to make acceptable iiralines except 
by using jjecan inits — the finest pralines require that the nuts be 
whole, which, in turn, indicates another need for paper shell pecans. 



" A Greater Future Than Any Nut Raised In This Country " 

"]t is lint many years since tliese dolicimis nuts, tlie Paiicr Siiell Pecans, 
were first introduced to tlie people of the Xortli, and wherever they have gone 
they have met with instant and cordial favor. The Paper Shell Pecan has a 
greater future tlian an\' other nut raised in tliis country. It is a most delicious 
nut." Geo. K. i lolnies, 'United States Bureau of Statistics. Washington, D. C. 



Keystone Peeaii Company, Maiilieiiit, Fa. 



Maximum Food Values — In Condensed Form 



One remarkable fact about the improved paper shell pecan is 
that it is at the same time richer in protein and fat than other nuts; 
yet is more digestible. People who say, "I cannot eat nuts because 
I suffer from indigestion," are surprised to hear of Pecans being 
prescribed by physicians — until they try the paper shell pecan them- 
selves and find that it agrees even with the invalid. Unlike other 
nuts which contain less fat — it can be eaten in C[uantity without salt, 
without any ill effect. This is probably due to the fact that the 
im])roved pecan contains an oil which seems to possess man}' of the 
lubricating and healing cjualities which are found in olive oil. 

The digestibility of Pecan fat is an established fact — pecans 
are used largely at such scientifically conducted sanitaria as those at 
Battle Creek as a substitute for meat and corrective diet in trouble- 
some cases of intestinal derangement. 

Consider the many fortunes made in olive oil — then remember 
that even if scientific research should show that pecan oil is not 
so beneficial as olive oil, the pecan has many manifest advantages 
in its more appetizing form, assurance of cleanliness and purity, etc., 
which make its future promising. 

No authority has ever cjuestioned the nutritive <'alue of the 
pecan. Even the wild pecan, which is far inferior in nutritive quali- 
ties to the paper shell pecan, has met with the highest recommenda- 
tions from eminent authorities. But the fact that this nutriment 
was locked up Avithin a hard shell, separated by a partition so strong 
and bitter that it was seldom possible to get out a satisfactory kernel, 
kept the wild pecan from enjoying the wide popularity it desired. 
The introduction of the improved seedling and paper shell varieties 
not only led to an interest in these improved varieties, but caused 
such an increased demand for all pecans that prices rose on even the 
poorest wild pecans. But the public found that the cheapest 
pecans are the dearest in the end — and the demand for pecans 
has increased most rapidly on those grades from which the 
largest kernels, containing the utmost in nutritive value, could 
be removed whole. 



Greater 
digestibility 



Convenient, 

condensed 

nutriment 



From one of the largest nut-tree nurserymen in the world : "The demand 
for Pecans of all descriptions is increasing faster than the supply. * * « The 
large Pecans that we raise bring from 50 cents per pound up to $1.25. We do not 
think that the price will ever drop a great deal, though a great income can be 
had even at 25 cents per pound or even lower if trees are ten or more years of 
age. If one had $1,000 to invest they would be satisfied with 7%, which is $70, 
yet five or six trees will bring in this income. There are no diseases or insects 
that are bad on the Pecan, nothing like as bad as with the Apple, Peach, etc., 
nothing that is anj'where near ruinous. Pecan trees are naturally a wild tree 
.lud therefore verv hardv." 



34 



The Story of flic Paper Sliell Pecan 



More value 
for every 
dollar spent 



A Test 
which shows 
why 



A Test Which Proves The Best Pecans 
Cheapest In The End 



Till.- willingness of the general 



pulilic ti> i);i\- the niaxininm price 
for Hess Paper Shell Pecans can he attrihutecl only to the fact that 
this impro\-e(l variet\' of Paper Shell Pecans gi\-es more in return for 
e\ery dollar in\-este(l. Von can pro\-e this to _\our own satisfaction 
hv comparison with an\- other pecans at any price. 

There are h\-e representative classes of pecans which should be 
considered in an)- test ; below is a report on a test made of equal 
weights of all h\e grades. We have stated opposite each the retail 
a\'erage selling price generalh- secured for that grade of pecan. 
Hess x'arieties bring higher prices because of their sui)eriority. 

First. Conimiin wild ])ecans sell at about J5C. ]ier ])ound. 

Second. Common seedlings sell at about 30c. per pound. 

Third. Hess Selected Seedlings, at an average price 40c. 

Fourth. C'l minion Pajjcr Shell Pecans retail at an average of 
abijut 73c. per pound. 

Fifth. Hess Paper Shell selling at $1.00 per pound and up. 

The results of a careful comparison of these five grades, using 



an ei| 



ual 



At of each, disclosed the following facts : 



A — Before Cracking. — Though size of the nut whole counts 
for but little in judging i^ecans, as compared to the quantity and 
quality of the meat within the shell: those making the test were in- 
terested to note that average Hess Paper Shell Pecans were e.x- 
ceeded in size only by a few of the largest pecans in class four — 
other \'arieties of paper shell jiecans later found ti> lia\-e large shells 
only partially filled with meat, or with many kernels shrivelled. 

It was noted that tlie brightest looking nuts pro\-ed in the end 
to be the ])Oorest (|ualit\' — for the cheajiest wild pecans are dipped in 
\arnish to make them I'^nk attracti\'e. 

B — Opening Process. — The Hess Paper .Shell was found to 
0])eii more readih' in the hand without nut crackers, than did the 
other classes of nuts when nut crackers were usetl. When the frag- 
ments of shell were compared it was easy to see why — superior thin- 
ness of shell distinguishes Hess Paper Shell Pecans. 

The meat in the Hess Paper Shell Pecans filled the shells com- 
pletely, while large air spaces were noted in many other varieties. 



" Why Are They So Different ? " Sun Ripened. 

"You cannot say too much for the Hess Pecans. 1 am delighted witli them. 
They are by far the most delicious nuts I have ever eaten. I am quite interested 
to know how you grow them and why they are so different from other Pecans. 
I have eaten Pecans from near Evansville and Mount Vernon, lint the ones 
vou sent ;irc far superior in flavor and thinness of shell." 

G. H. H.. Ravenna. Ohio. 



Keystone Pecan Company, Mauheini, Pa. 35 



C — Separating Meat From Shell. — When the various lots of 
nuts were caretully oiiened, in separate piles, a careful comparison 
was made of the meat and shells in each pile. 

The numher nf wlmle kernels was counted — no other pecan 
had four-fifths as nian\- whole kernels as were found among the 
Hess Paper Shell Pecans. The common wild pecan and the common 
seedling had such hard shells that the meat was practically all I;>roken 
to small fragments in opening the shells. Xo detailed comparison 
was necessar\- hetween these crumbs of nut meat, mixed with shell 
and pith, and the whnle kernels or half kernels of the Hess Paper 
Shell Pecans. 

D — The Pith Test. — In the Hess Paper Shell and the fourth 
\-ariety — which costs nearly as much per ])ound — there was prac- 
tically no iiith — the partition taking the form of a thin membrane 
which was easily removed instead of the thick, bitter wall of 
the two cheaper pecans. 

E — The Final Test. — When the nut meat, which was in ap- 
petizing or edible form, was separated from the shells and partitions 
in eacli case, it was found that for table use the Hess Paper Shell 



The most 
meat per 
dollar from 



the highest 

gave the greatest weight of nutmeat for every dollar mvested priced nuts 
in the nuts, carriage and opening costs included. The common 
paper shell \ariet)- which cost nearly as much as the Hess Paper 
Shell was a poor second, followed closely 1)\- the Hess Improved 
Seedlings, while the two cheap grades were in the end the most 
costly investment — because the)- yielded so small a quantity of satis- 
factory nut meat for each dollar invested. 

This is also conhrmed 1)\- man\- other tests, which show that 
even including small particles of nut meat, which are far from 
appetizing in form, the wild pecan and the common seedling yield 
less than four pounds to each ten pounds of nuts; the Hess Seedling 
Pecan and the common ])aper shell about five pounds to each ten 
pounds, and the Hess Paper Shell Pecan about six and three-quarters 
poimds of meat to each ten pounds of nuts. 

\\'ith such superiority pro\en for Hess Pa])er Shell Pecans, it is 



no longer a question whether the public 



pay the higher price. 



The question becomes rather, "Can the public afford to pay less for 
an\' other nut, and get less value for every cent paid?" 



" The Finest Flavored Pecans Ever Tasted " 

"The box of Hess Pecans came all right and we rind them all that your 
advertisement represents them to be. The\' are good size and nearly all meat — 
almost no shell. Vcrv nutritions and of a flavor far e.xceeding the ordinary 
Pecan. Our friends, without exception, pronounce tliem the finest flavored Pecans 
thev ever tasted." E. B. P.. Melrose, Mass. 



36 



The Story of the Paper Shell Peeaii 



The best 
investment 
for the 
housewife — 
and for you 



That the public measures Pecan values rightly is proven by the 
remarkable success of our sales on Hess Paper Shell Pecans in the 
past. Our only problem now is to meet the demand for the highest 
grade paper shell pecans which is by far the best investment for the 
purchaser. 

It is simpl}' marvelous how hungry the world is for these fine 
tasting Pecans, and it will be hungry for many years to come be- 
cause the increase in supply does not keep pace with the rapidly in- 
creasing demands for high quality Pecans. The present problem, 
therefore, is to produce more fine Pecans by planting more Pecan 
trees. 

The center circular cut shows ten pecan nuts in one cluster, of which seven 
can be seen in cut. Photographed in 191 3 by Mr. B. L. Johnson, Allentown. 



At the left, Mr, Geo. Hollo- 
way, a unit holder, standing 
at a tree on our plantation 
which bore pecans the fourth 
year. Photographed Aug. 
17, 1916. Budded 1912. 



At the right, Mrs. Thos. F. 
Miller and Mr. L. B. Codding- 
lon standing by oneof the trees 
in Mrs. Miller's unit, planted 
1914. Photographed Octo- 
ber, 1917. 




Pecan Tree — Nature's Most Powerful Food Producer 

The Country Gentleman, in an article on Pecans, published the following: 
"The nut is nutritious, very nutritious, and zi'c already hare nuincrous instances 
of one good big tree making more human food than the best acre of blue grass in 
all Kentueky. Plainly, the tree-nut method beats the grass-meat method of feed- 
ing man. Tree erops are to be the agriculture of the future.'' 



Keystone Pecan Coinpanx. Manlicini. Pa. 



37 



The Big Problem — Establishing More Orchard Units 



Like all tree crops of \alue, pecans do not bear the first couple More 

orchards 
a vital 
necessity 



of years after planting. It is during this period before bearing 
begins that care and attention are necessary — once well established, 
the Pecan is hardy as an oak. 

We have in onr nurseries nianv budded trees of the proven 
valualile Hess \'arieties ijn two or three years' root, waiting to be 
set out in orchard units — a\'erage size being three to five feet high. 

W'e hold 4,955 acres of fertile land in Calhoun County, Georgia 
— which has beeti examined by experts of highest standing and ap- 
proved by such men as the go\-ernment expert as of the rare char- 
acter of soil necessar\- to produce finest paper shell pecans. 

Corroborating these opinions is the fact that we have right on 
this propertv many pecan trees, bearing nuts in large quantities, de- 
spite the fact that they were planted thirty trees to the acre some 
twenty years ago. Now only twenty Hess Paper Shell Pecan Trees 
are being planted to the acre, because of their vigorous growth. 
These trees will undoubtedly increase in size and in annual yield 
every year till they are forty years old — and bear their maximum 
crop for a century or more. 

The Keystone Pecan Company was organized and incorporated 
for the purpose of planting its property with Paper Shell Pecans on 
a co-operative and profit-sharing basis. That is, of the 4,955 acres, 
3,000 acres will be sold to investors, the investor buying as few or 
as manv acres as he desires. The company plants the property to 
Paper Shell Pecans of standard varieties, twenty trees to each acre 
unit. It cultivates and cares for the trees and the land for a period 
of five years, and the total charge for land, clearing, furnishing 
trees, planting, cultivating, care, etc., is $400.00 per acre, payable in 
easy payments. After the five year period the company shares with 
the unit holder in the profits from the nuts as explained on page 39. 
Our unit plan is considered by conservative investors as the safest, 
most ecpntal)!e and most profitable plan to plant our large Pecan 
plantation in the shortest possible time. 



Co-operative 
and profit- 
sharing 
system 



"The pecan industry is a husky infant with ahnost boundless possibiUties. 
We are building an industry which for generations should yield its bountiful 
crop of delicious food and Iirin.y niilliims of dollars to our citizens." 

Congressiun.il Record of United States, page 1478. Vol. 54. 



38 



The Story of flic I'apcr Shell Pecan 




A Corner of The Nursery 

in which our young trees are grown. In the distance, our seedling orchard which is 
bearing profitable crops. (Above photo taken May. 1912.) 




Two Years Later in The Same Nursery Corner 

One of our orchard unit holders inspecting the nurseries in 1914. Note the size to 
which the two-year-old trees have grown. 




Dr. and Mrs. BaUiet, of Lehighton, Pa., inspecting some of their thirty units on our 
plantation. Mav 18, 1916. 



Keystone Pecan Company. Maiiheim. Pa. 



39 



We Sell You The Land And Farm It For You 

Under this attractive plan the conipanv agrees to sell to in- 
vestors land lip to 3,000 acres nut nf this plantation. The interest 
of the company and its obligation to the investor does not 
cease with the sale of the land, fcir the company binds itself to 
plant and is planting, exerv acre S(_)kl with the finest standard varie- 
ties — the Hess Paper Shell Pecans — twenty trees to the acre. 

The company further obligates itself to i\n all the cultivating 
necessary — caring for the \'oung trees and the land fur a peril id of 
five years, replacing at its own expense all trees that die, so 
that at the end of five years your orchard will have twenty 
healthy, thrifty trees. .\11 this is done without expense to 
the l)u_\er. The profit from any nuts grown during this period 
will be paid to the Unit Orchard owner after deducting 12 '/j per 
cent, commission for gathering and marketing. 

After the expiration of the five-}'ear period, the conipan\- is 
to continue to operate the ]iropert\' on the most profitable basis, 
fertilizing and farming the land, cultivating and pruning the trees, 
as well as gathering and marketing the pecans, and will recei\-e for 
this ser\'ice 123/2% of the profits; 
8754% being paid to the Unit 
Orchard owners. Under the 

agreement and plans as outlined 
there should be enormous profits. 

As the expense of developing 
will be distributed over a periiid of 
fi\'e _\'ears, the Compan\- has ar- 
ranged to sell the Orchard Units 
on small monthly ]»vments. thus 
placing a golden opjiortunitx' within 
the reach of the in\'estor of moder- 
ate means and gi\ing him a chance 
to make his sa\-ings work for him 
as eiifectiveh- as though he had ;i 
large amount of cajjital. 

^'ou become absolute owner 
of the acre of land in your t)rchard 
unit. The land is cleared from 
trees and stumps, the Pecan trees 
are planted, cultivated and cared 
for as a wluile on a large scale. 
This is co-operation under a sys- 
tem that relieves you of every 
worry and which makes for econ- 
omy and large profits. 




At right, D. H. Kratz, of Allentown, Pa., own- 
er of ten units, standing, June 10, 1918, in a 
cornfield on our plantation. " Nowhere else 
have I seen anything to equal it," wrote Mr. 
Kratz. The best kind of proof that soil and 
climate combine to glow wonderful crops on 
our plantation. See his letter on page 48. 



All trees that 
die replaced 
zvithoiit 
charge 



Crops 
marketed 
for you 



Sold on easy 

monthly 

payments 



i'ou own 
the land 



40 



77;x" Story of the Paf^cr Shell Pcean 



The Practical Answer — The Unit Plan 



Expert 
supervision, 
at lower cost 
than hired 
help, by our 
plan 



Co-operative 

marketing 

assures 

higher 

profits 



Live at home, 
raise Pecans 
in Georgia 



There are many [jeople who know of the great successes made 
in Pecan growing in this district, wlio would he glad to huy five, ten 
or twenty acres of our Pecan Plantation. The land in itself would 
undijuhtedly ])e a good in\'estment, because cases are on record show- 
ing increase of double and treble value on land which did not have 
a bearing orchard. But this would not be of any great advantage 
in solving the proljlem of suppl_\'ing more of the finest pecans unless 
the purchaser had the l<n()wle<1ge, skill and time to liring his trees 
to the bearing point. 

E\-en assuming that he could l)ring the trees to the bearing 
]M)int, his a])ility to market his ])roduct advantageously could not 
possibly ecjual that of a co-operative group of orchardists, who have 
the most skilled supervision service and the ad\-antages regarding 
marketing which come from collective effort. 

With se\eral carloads to ship instead of a few barrels, the 
large orchardist is in a position to command the \ery lowest rate 
and to reach the market in just the right season. 

Ask an_\- member of the Citrus Fruit Exchange whether he has 
made more monev since he joined those organizations than he did 
before, and he will tell you an interesting story which cannot fail 
to con\-ince ymi oi the ad\-antage of collective marketing". Yet 
oranges and grape fruit, the products of the members of those ex- 
changes, are perishable in such a short time that the benefits derived 
are small compared with those gained by co-operative marketing of 
the Hess Paper Shell Pecans. 

There are other advantages of collective eflrort whicli exceed 
e\'en the achantages in marketing. Among them is the advantage 
of skilled su])er\-ision at minimum cost. The professional or busi- 
ness man can live in the North, enjoying the income which his 
specialized efi'orts assure, \'et be growing his pecan orchard in the 
South under the snperx'ision of expert pecan horticulturists, whom 
he could not i)ossibl\- aft'i>rd to retain for a ]>lantation of less than 
a thousand acres and \vith labor costs minimized as a result of 
such skillful management. 

He need not lose one hour from his regular business to super- 
vise the gathering and marketing of his crop of pecans. While he 
makes mone\- at his own l)usiness, his orchard unit also makes 
money for him without sacrificing his time. Vet he is assiu'ed 
everv advantage of co-operati\e marketing: he knows that Hess 
Pecans are known from the Atlantic to the Pacific, and that the 
demand consianth* exceeds the sn])])l\'. 



Keystone Peeaii Coinpaiiy, Maiiheiiii, I\i. 



41 



Our Plantation Is Divided Into One-Acre Units 

Eacli acre is plotted off on the plan of our property and indi- 
cated with an Orchard Unit number. 

In each of these units twenty trees are planted. 

The purchaser of an Orchard Unit secures absolute owner- 
ship of his land, l)ut the entire plantation is operated as a whole. 
This plan enables us to clear the land, plant, cultivate and care for 
the yotmg trees at a fraction of the cost which would be necessary 
if the units were operated separately. 

Judge the economies effected Ijy our plan of co-operati\e man- 
agement b_\- the fact that our charge for clearing the acre unit, 
planting the twenty budded pecan trees, replacing any that fail to 
thri\-e not for one year only, but for five years, and cultivating and 
caring for your trees fijr five years is only $400, while the aver- 
age selling price of a good acre unit, with pecan trees four or 
five years old, is $600. 

Why can we develop and sell you a unit worth $600 for $400? 

The cost of land, cost of clearing, cost of setting trees and 
de\'elo]iing a small urchard is of such magnitude as to be almost 
prohibitixe to any person with a small income. Under the Orchard 
Unit Plan this cost is reduced owing to the scope of the undertak- 
ing. ^Machinery and stock that would cost an average of $400 an 
acre for a ten-acre orcliard costs only $20 an acre for a 2,000 acre 
tract, the cost of an orchardist and the operating expense being in 
the same proportion. A small orchard managed on a small scale 
cannot produce pecans within fifty per cent, as cheaply as if that 
small (irchard is a Unit under large plantation management. 

The company gains also by the natural increase in value of the 
nearl\- 2,000 acres of fertile pecan growing land which it is planting 
for itself — and which it holds as pecan orchards under the same 
conditions which apph' on an\' unit in the three thousand being sold. 
All are on an ecjual basis — co-operative eff'ort in growing and 
marketing is assured by our enormous interest in the investment 
made bv us in our own units. 



A S600 

orchard unit 
for $400 



Possible 
only under 
our plan 



" One of the Safest Industries " — " The Profit is O. K." 

"The Pecan industry is in its infancy, but is being developed very rapidly 
in this immediate section. It is considered one of the safest industries in South 
Georgia, and the profit is O. K. once you get the trees in good bearing condition." 
L. J. Cooper, President l^'irst National Bank, Waycross. Georgia. 



42 



The Story of the f'a/^cr Shell Peeaii 




One of Our Units 
Ready to be Cleared 

In this picture Mr. Geo. Walker is 
shown at the left ; in the center is 
the Sales Manager of the Pecan 
Company. Thos. F.Miller; and to 
the right. M. G. Esbenshade, Sec- 
retary and Treasurer. 




ABOVE. Dr. M. W. Brunner. of Leba- 
non, Pa., a unit owner, looking at a 
young pecan tree on his own unit of the 
Keystone Pecan Plantation. 



AT RIGHT. Illustration showing Three 
Months' Growth — Thirty-Six Inches. 
This photograph made second week in 
June,. 1918. Since the preceding spring 
the tree made the entire growth above 
the point at which Mr. Warschburgcr 
and Mr. Best are holding their hands. 




MEN IN PICTURE. At left. Mr. N. H. Warschburger, of Canton, Ohio, 
owner of four units. At right, James J. Best, of Canton, Ohio, owner of 
twenty-one units. 



Kcysfuiic Pecan Conil^aiiy. Maiihciin. Pa. 



43 



^10 Down Per Unit, ^5 Per Month 

Each Orchard Unit will cost $400 under the following condi- 
tions : $10 ilown when application is made for the Orchard Unit, 
and $5 per month per Unit until it is paid in full. No interest is 
charged on deferred payments. Should one prefer to jjay cash for 
one's Orchard Unit, a discount of ten per cent, will he allowed on 
the amount of cash paid, and the deed will be deli\ere(l at once. 

Upon receipt of an application, together with the first pa\'ment. 
an Orchard contract will be prepared and executed and forwarded. 
Upon the completion of the payments, the deed will be delivered. 

As the selling price to-dav of a perfect four- or fi\-e-vear-old 
orchard is $600 per acre,. Ijased on actual sales, one can readily see 
that since our compensation is only 12^2 per cent, of the profits, 
we must have unbounded faith in the Unit System and its applica- 
tion to orchards as well as being a1)S(ilutel_\' sure that Pecan Orchards 
in this locality will be highly profitable. We lia\-c the requnxd 
faith and we know the profits are sure or we WDuld not make this 
offer. 

A photographic report on the property showing the prog- 
ress of the trees on the plantation will be forwarded to each 
unit holder each year during the development period, later 
the Company will issue an annual crop report. 

Remember that the four hundred dollars co\'er every expense 
of developing }our unit to bearing age. 

The contract of sale plainly states that the purchaser may after 
the first five years locate his home on his units and look after his 
own trees, managing his property entirely independent of the com- 
pany. But we belie\'e that our management and our methods of 
marketing will prove so economical, efificient and satisfactory that 
the unit owners will always want the company to manage their 
units anfl har^■est and market their pecans f(.>r them. 

If an\- unit (jwner, whu is pa}ing for his unit on the monthly- 
payment plan, and who has made all his payments promptly on the 
dates called for by the contract, should die after eight monthl}- 
payments in addition to the initial payment, and all subsequent 
payments ha\-ing become due up to the time of his death have been 
paid, but before his entire contract price of $400 has been paid in 
full, the company will upon satisfactory proof of death furnish to 
his heirs a deed to his unit or units and all further payments on 
the same shall cease. This protects the family or estate of the 
unit hdlder who meets his monthly payments promjitl}- against all 
possibilitv of loss due to his death. 



A discount of 
10% for full 
cash payment 



Units full paid 
in case of 
death 



44 The Story of the Paper Shell Pecan 

Each Unit Increases In Value ^100 Per Year 

Remember that according to the most authentic information 
your orchard unit increases in value each year at the rate of $ioo 
per annum ; while you make your payments at the rate of only $65 
the first year and only $60 each year thereafter. 

From the minute the purchaser puts down the first $10 the 
contract of sale protects him — his is the opportunity to gain from 
the increase under the value of these units and to reap the profits 
from the constantly increasing crops of pecans, as soon as the trees 
begin to bear. 

Pecan Orchards Sell At ^1000 Per Acre 

As closely as can be figured out a pecan orchard unit which 
is well established should sell at $1,000 or thereabouts. This figure 
is based upon actual sales of or offers for pecan orchards, most of 
which were planted with seedlings or varieties which are not so 
prolitaljle as the finest grade pa])er shell pecans. 

From Waycross, Ga., we hear from A. C. Snedecker: 

"I do not know of any bearing or near-bearing groves for sale 
here or elsewhere. A four-acre grove thirteen years old, and not 
especially desirable, was sold at auction a few weeks ago to settle an 
estate, for $4,050.00." 

The Atlanta Constitution (one of the foremost newspapers 
in America) on Januar}- 27, 1910, published an offer of $80,000 
for a pecan grove of eighty acres, which the owner, Mrs. Ramsey, 
declined, as she would not know how to so profitably and safely 
in\est such a large amount elsewhere. 

The Americas Times Recorder reports that Mrs. C. W. 
Gunnels, of Terrell, Ga., only a few miles from the Keystone Pecan 
Company's property, refused a cash ofifer of $20,000 for her grove 
of eleven or twelve acres, or very nearly $2,000 per acre. Most 
of these trees were seedlings, with but a few liudded trees — yet Mrs 
Gunnels says she has an assured income from her pecan trees and 
knows that the trees will produce even larger crops as they grow 
older. 

An Attorney, of Albany, Ga., was authorized to pay $5,000 
for five acres of Mobile top-worked trees.. This offer — $1,000 an 
acre — was refused. 

An Increase in Value of ^100 Per Year Per Acre 

Mr. E. B. Adams, Secretary of the Albany, Ga., Chamber of Commerce, 
writes: "Each season the Pecan groves enhance in value, it being agreed by emi- 
nent Pecan authorities that properly cared for Pecan groves increase $ioo an 
. acre in value each year." 

This is an investment where your pyiiuipcil increases and your income gets 
larger as the years roll by. 



Keystone Peeaii Coinpau\, Majiheiiii. Pa. 



45 



There is good reason why $i,ooo an acre is considered so low a 
selling price by the average owner of a bearing orchard that it is 
onl}' in rare instances that sales are consummated. 

A thousand dollars at interest yields at most ^60 or ^70 per year, while, on con- 
servative figures, an orchard unit, which costs you only ^400 under our co-operative 
plan, should yield the seventh year, ^64; the eighth year, ^88; the ninth year, ^168; 
the tenth year, ^346.60; the fifteenth year, ^1,000; and the twentieth year, ^1,800. 

The table below shows a conservative estimate of the probable 
yield of an acre orchard unit. These figures are not guaranteed, 
but are, to the best of our knowledge and belief, accurate and 



authentic. 














Average 


Yield of Orchard Units 








Per tree, based on 
average records of 
varieties developed 


Average yield per 

tree, nuts at 40c. 

a pound 


Average income 
per tree 


Income per 
unit 




4th year 


a few nuts 










5th year 
6th year 
7th year 


2 to 3 lbs. 
4 to 5 lbs. 
7 to 9 lbs. 


2'A lbs. 

4'/2 lbs. 

8 lbs. 


1.00 
1.80 
3.20 


20.00 
36.00 
64.00 


.$722.60 
income at the 
end of ten 


8th year 
9th year 


10 to 12 lbs. 
18 to 25 lbs. 


11 lbs. 
21 lbs. 


4.40 
8.40 


88.00 
168.00 


years 


10th year 


37 to 50 lbs. 


43 '3 lbs. 


17.33 


346.60 




15th year 


100 to 150 lbs. 


125 lbs. 


50.00 


1000.00 




20th year 


150 to 300 lbs. 


225 lbs. 


90.00 


1800.00 





Possibly the hgures in the table astound you. You think there 
is some mistake in them — because it is almost unbelievable that in 
less than ten years the aggregate sales from the unit should bring an 
income almost as great as your original investment, so that in effect 
vou own vour unit and get the subsequent returns without any of 
}-our ni'incy being in\-ested. 

At the end of ten years your $400 investment has }-ielded you, 
on the basis of the above conservative table, $722.60. This means 
an average of over ^/2 per year for every year since your first pay- 
ment of $10 was made — or o^^er $144 per annum for every one of 
the five bearing years. This last figure is equivalent to the 
interest on $2,400 at 6 per cent. 

These figures are astounding. Yet good authorities prove our 
table most moderate in its figures of yield. Note these records : 

K. Powell reports 465 pounds of Pecans from one tree in its twenty-second 
year. O. Lindsay reports 638 pounds of Pecans from one tree in its twenty-first 
year. J. B. McLean reports 900 pounds of Pecans from one tree, age approxi- 
mately 40 years. J. B. Wight secured 7797 pounds of Pecans by 1912 from a 
tree planted in 1892. The Country Gentleman reports the sales of one season's 
crop from this tree as yielding $150. 

H, A. Halbert. Coleman, Texas, says : "I consider the Paper Shell Pecan 
industry the safest, most profitable and lasting of all the industries that spring 
out of mother earth. I never had a Paper Shell Pecan tree yield me more than 
$253.25 in one year, and never less than $10 per tree after the native trees have 
been budded five years to Paper Shell Pecans." 



Good author 
ities prove 
our estimate 
moderate 



46 



Tlie Story of the Paper Shell Pecan 



Yields re- 
ported twice 
to eigitt times 
as great as 
our table 



Our table 
based on 40c. 
per pound 
titarket 
average 50c. 



Results Should Far Exceed Our Figures 

Further ex'idence that our figures (it yield are most moderate 
is given Ijv the follmving reports from the Alban\- Herald, the 
largest newspaper of the pecan growing district ; 

One orchard in tlie district shows a sale of over i,ooo pounds of pecans at 
50c. to $1.00 a pound, from 7 acres of trees 7 years after planting. 

H. W. Jackson reports a yield of 50 lbs. per tree when 7 years old, of 35 to 
100 Ills, when 8 years old. 

J. R. Pinson reports a yield of 685 pounds from 246 trees in the fifth year. 

R. P. Jackson states that his 249 pecan trees yielded 1056 pounds the fifth 
year — an average of 4^4 pounds per tree, while our talile shows 2}/>- 

Theo. Bechtel reports a yield of 30 lbs. of pecans the 7th year, and of 100 
pounds in the tenth year, which latter crop sold for $60. His yield for the tenth 
year is more than double the figures in our table. 

W. T. Jackson reports that one tree gave 11 pounds the 4th year, and 41 lbs. 
the fifth year; while his .average per tree for his trees is 6 pounds the 4th year, 13 
pounds per tree the 5th year; jS pounds the dth, and 53 pounds the 7th. 

Surely such statements, showing yields twice tn eight times as 
great as our tables, prove our tables of yields extremely conservative. 

This is also true of the selling jirice. We ha\-e indicated a sell- 
ing price of 40c. a pound, while past experience indicates that 50c. 
has been the average for \'arious mixed grades and less desirable 
\'arieties not conimanding so large a retail price as the Hess varieties. 

We are intentionally conservative. We want the investor in 
one. five or more of our orchard units to be agreeablv surprised that 
the x'ield is greater and the price per pi')und higher than >nw talile 
shows. Our interests and those of our investors are identical — 
selling a unit at our low sale price l^enefits us little unless the return 
which is secured from the gathering and sale of nuts is satisfactory. 



Why Do We Sell Orchard Units ? 

We can answer that in a few words. 

To raise money for development purposes. 

To make it possible for us to meet the demand which already 
exists for the finest paper shell pecans. We want to plant our 
plantation i>f nearh- 5.000 acres to ])aper shell pecans as quickly as 
possible in oi'der that we ma\' share in the i)rofits from selling car 
loads of pecans instead of tons. E\ery recent year we had to return 
the monev received with orders for pecans because our supply was 
exhausted early. Some of nur customers have already asked us to 
reserve jjaper shell pecans out of the coming crop to be delivered 
next holiday season, ^^^e have no doubt that even when our entire 
acreage is in bearing that we will l)e as slmrt nf supplying the rapidly 
increasing demand as we are now. 



Keystone Pecan Company. Manheiin, Pa. 



47 




Photo taken January 25th, 1918. Showing planting crew. 

This wagon contains about five hundred dollars worth of dormant pecan trees. At that season 
transplanting is in full swing; thousands of holes are dug, ready for these budded and grafted 
trees of the finest varieties of pecans. See letter of Herbert Marsh on page fifty. 



Our Investors Are Found AH Over The World 

Far-sighted peuple. who, afttr thorougli in\estigatiun, ha\e 
invested in Pecan Orchard Units under oiu" co-operative plan, are 
found not onh- in e\'ery section of the United States, but in Canada 
and in many foreign countries. 

Ynu will tind them from Saiidford. Maine, on the East to Oakland and 
Lompoc, California, on the West; from Miami, Florida, and EI Paso, Te.xas. on 
the South, to Montreal and Calgary. Canada, on the North. In New York, 
Boston, Philadelphia, Baltimore. Washington. Piltshurgh. Toledo. Detroit, Chi- 
cago, St. Louis, New Orleans and other large cities you will find those who are 
providing for the future by putting their money in Keystone Pecan Orchard Units. 

The strongest behevers in our co-operative orchard propiisitiim 
are keen business people, with ability to get at the facts, who ha\e 
\'isited the plantation themseh'es, and luu'e seen for themseh'es oiu" 
l)earing pecan orchards, nur nin'ser\-, oiu" iilanted units, their in- 
tensive care and cultivation. On their return many ha\'e bought 
additional units — or recommended the investment to their friends. 
The progress made is so evident that it Ijecoines our best ;u"gunient. 

Prospective investors and owners of orchard units are welcome 
any time at the plantation in order that they ma\- see for themselves 
just what progress has been made and is being made. It is necessary 
that we shall have undisputed control of the orchard dm-ing the first 
five years — the only period when close cultivation is re(|uired — in 
order that we may make good on our guarantee and turn (i\er to you 
a successful orchard at the end of that i^eriod. But we shall be glad 
to have you establish a l)ungaliiw or cottage on the ground at any 
time afterward. 

A few tvpical letters from imit owners whi> ha\'e \isited the 
l>lantation are fmuid un follnwing jiages. 



Investiga- 
tions on the 
grounds 
prove our 
statements 
conservative 



We are glad 
to have you 
visit the 
plantation 



48 



The Story of the Paper Shell Pee an 




One Year's Growth 

ABOVE AT LEFT . A tree planted January, 191 3, 
photographed June 21, 1917. 

A BOVE AT RIGHT . Same tree, photographed 
June 10. 1918. Both cuts are same scale — for 
comparison. 




Man at left, D. H. Kratz, of All. iU..>. n. I'. 



"Surprised that so large a plantation can be kept under such excellent cultivation," 
writes the owner often units planted in 1916. 

June II, igiS. 
Keystone Pecan Co., Manlieim, Pa. 

After comparin,^' what 1 saw on your plantation yesterday with what I saw in other 
orchards to-day, I am entirely satisfied. I am surprised that so large a plantation as yours 
can be kept under such excellent cultivation. It is a remarkable sight to see the pecan trees 
on your plantation stretching for miles, as far as the eye can see, with the space between 
thoroughly cultivated. 

On the loth of June I stood in a com field on your plantation on which the stalks were 
so high over my head that I had to reach up to hold the uppermost ears (see cut, page 39). 
Nowhere else have I seen anything to equal it. The corn noted on the preceding three days 
on my journey south averaged only a few inches high in Pennsylvania to several feet high 
in the Carolinas and North Georgia. I can e.xplain this difference only by the wonderfully 
rich, mellow, sandy loam on the plantation which is easily turned by the plow, and draws 
the moisture down from the air and holds it. 

I am sure conditions on your plantation are unquestionably right, as I have seen so 
many big bearing trees, and have looked at hundreds of branches and have seen them 
loaded with clusters of pecans — many of them five each, some eight to the cluster. 

The whole problem of securing thrifty trees seems to depend on establishing a good rotJt 
system, and in your soil, with yuur thorough care, you certainly seem to be solving it. 

D. H. IsJ!.\TZ, 

1446 Linden Stre(?t, .Mlentown, Pa. 



Kcvstoiic I'ccait Coni/^o'iy. AJaiiliciin, I'a. 



49 




M.in <it right, l.iincs J. Ktst, .it C .rninn. 
Ohio, at one of the trees planted in Jan- 
uary, 1918, on his twenty-one acre units. 
Photograph taken week of June 14. 1918' 



What an owner of twenty-one units, planted in 1918, 
says after inspecting our plantation 

June 14. 191S. 
Keystune Pecan Co., 
Manheim, Pa. 

1 have seen for myself the progress of my twentj'-one 
units, planted in igiS, and am entirely satisfied. That there 
is good soil here is proved by the fine, high corn on my 
own acres and all around, also by the way my pecan trees 
are takini;' hold. 

J.\Mi:s J. Best. 
403 Cherry .A.ve., S. E., 

Canton, Ohio. 



What the owner of four units, planted in 1917, writes after two visits 



Keystone Pecan Company, 
M.inheini, Pa. 



Albany, Ga., June 23, igi; 



1 have traveled throughout the finest sections of Europe and have seen America's finest 
orcliards, but nowhere have I seen anything to compare to what 1 saw to-day. I am glad to 
have had the chance to compare the other pecan orchards first, for the comparison is de- 
cidedly in your favor. 

The soil all over your plantation is a fine dark sandy loam. T could dig with my foot 
down almost to the depth of my knee, and all the way down I saw an even quality of soil. 
Not a stone anywhere as big as a walnut. I did not see a single unhealtliy tree on the entire 
place, and I did see a larger number of big pecan trees than on the best orchards anywhere. 
Everywhere I looked, on the trees that were old enough to bear nuts, I saw branches loaded 
with young pecans. T see now that you have a great advantage in learning by the e.xperience 
of the other growers, what to do and what not to do. Where they have been successful, you 
will surelv be more successful with all these .idvantages and your finer soil. 

N. H. W.\RSCHBl-Kr.ER. 



June 14, IQ18. 
Mi(. 1'"l.\m G. Hess, 

President Keystone Pecan Co. 

1 .am certainly pleased at the great improvements on 
the plantation during the past year, and the wonderful 
growth made by the pecan trees. In both of my visits I 
have noted especially the healthy condition of the trees and 
the thorough cultivation of the rows between. 

1 have seen the surveyor at w'ork on the villa site, and 
am glail that my suggestion in this respect has been adopterl, 

X. H. W.\R.SCHBURGER. 

u6 Karl PI.. S. E., Canton, Ohio. 



Man at right, N. H. Warschburgcr, of Canton, Ohio, at one of the trees 
planted January, 1917, on his four acres. Photograph taken week of June 
14, 1918. 



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E| ' 


:Jrk y, k ^mH 


wMa 


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rjjr 


'■-Jt \ rJi^^nl 


Ijjnp/- 


B^ ■ mW ^ 




l^^lkM^w 




'->'•'. ^^^m^- 


B i.-; 


■.i-^'*^^^^^^ 


H 


'■■ -.^^ 


'?' 



50 



The Story of the Paper Shell Pecan 



Letter from Herbert Marsh, Calgary, Can., Feb. 9, 1918, after a visit to our plantation in midwinter 




Mr. Marsh, owner of two units, in our big orchard, January 25, 
1918. "When my pecan trees get this size they will shelter me 
against want while I live in the balmy south. So large is this old, 
bearing orchard of the Keystone Pecan Company that it took 
till lunch time to traverse it and take our photographs." 



My Dear Mr. Hess: 

Now that I am back in Calgary I feel 
that the least I can do is to put briefly in 
writing, my. impressions of your Georgia 
Plantation. 

I must admit that before I went 
down to see that plantation, I was men- 
tally from Missouri. Before I originally 
invested in a Keystone Pecan Orchard I 
investigated the matter from every angle 
[ could think of. I doubt whether any 
man who invested with you investigated 
more thoroughly than I did. 

But my friends kept reminding me 
tliat it is a long way from Calgary to 
Georgia. "Have you seen it for your- 
self?" they asked. 

Now I can say "Yes. I saw it all, 
ind it all looks so good that if I had ten 
times as much money as I have, I would 
rarry fifteen or twenty times my present 
acreage." 

Of course, it was a welcome surprise 
lo find Albany such a fine hustling town; 
with a climate all through this locality 
so mild that within four days after I left 
Calgary, where the temperature was 25 
degrees below zero, I was going around 
without a coat or hat much of the time 
iin the plantation. Oh, for a home in 
the Sunny South, on the .shores of the 
lieautiful Lake Marcelia! 

But to have such a home requires 
money. And after what 1 saw I know 
that my growing pecan trees will earn 
me the money. I KNOW this now. 



Because I have seen so man>- big, bearing pecan trees right on your plantation, have examined 
the soil here and in various units on all parts of the plantation. 

Never before have I seen such soil. A man could scrape a hole deep as his knee by the 
use of his shoe alone, and all through find it a black, rich loam of the kind that holds 
moisture. 

Yet the thousands of holes dug ready for the planting of small trees showed, in every 
case I examined, the sam.- clay bottom and rich subsoil to which the deep descending pecan 
roots are so adaptable. 

I was astounded to see how deeply the pecan roots, but that tap root which it sends 
down so far underground is good assurance against drought and storms alike. 

After looking over the bearing orchards throughout this district ; after noting your ideal 
location, your more even character of soil ; your wonderful precision in planting which makes 
cultivation so easy, I am convinced that I am most fortunate to have become an investor 
in a Keystone Pecan Orchard. 

Very truly yours, 

Herbekt M.\ksh. 



Keystone Pecan Company, Manhehn, Pa. 



51 



An Ideal Southern Home 



Practically every thought- 
ful man looks forward to the 
time when he may have a 
home where the winter rigors 
of the Northern climate shall 
not sap his vitality. No one 
need apologize for this long- 
ing — or consider it a sign of 
lack of vigor or backbone. 

For the tendency toward 
establishing homes in the 
South is not based alone on 
this desire for an agreeable, 
equable climate. It is founded 
on sound economic principles. 

In the North, the winter 
consumes the food which the 
summer produces. In the 
fertile sections of Southern 
Georgia a succession of crops ti, . . ^ i, <■ .•, i- d r- 

o A 1 he plantation house of the Keystone Pecan Com- 

prOperlv planned, makes the pany. From left to Hght: Elam G. Hess, President 

^ " ' ^ of the Company; M. G. Esbenshade, Secretary and 

whole year productive. You Treasurer; and Thos. F. Mlllcr, Sales Manager. 

can accomplish more in one year than in several years in the North. 
Vegetation is so rai>id that in two years a home is surrounded by a 
growth of trees, flowers, shrubbery and growing crops which it 
would recjuire five years to develop in a cooler. Northern clime. 

While the people of many Northern cities are chilled to the 
marrow in Winter, and swelter under the heat and humidity of 
Summer, the Government statistics show a surprisingly slight varia- 
tion between Winter and Summer in Southern Georgia. Here there 
is no enervating humidity compared to that found in the Northern 
and Central Atlantic States. 

Here is the ideal home — "where the sun shines bright, and the 
meadow's in bloom" — where good fishing and hunting abound — 
where the call of the "Bob White" is heard from September to 
March — where the outdoor life is the natural, healthful life the 
vear round. 




Where 
winter does 
not consume 
what the 
Summer 
produces 



Fishing and 

hunting 

aplenty 



Not A Crop Missed For Fifteen To Twenty Years 

U. S. Bulletin, page 319, in speaking of the Maiitura Pecan, says: 

"Up to 1907 it has not missed a crop for 15 to 20 years, the crop for the 

previous ten years having averaged 100 pounds, and for several years 150 to 275 

pounds." 



52 



The Sfory of flic Paper Shell Pecan 



Fine town 
nearby 



A southern 
home-site 



Here with the fine smithern tnwn nt Alljain- unh- a shurt dis- 
tance away, with fine roads extending ronndabout in ail directions, 
you may live on a typical plantation. 

While Nature, soil and sun cuinibine to produce profitable 
crops on the Pecan trees which have been turned over to you a 
bearing orchard, you may fish, boat or swim on the beautiful Lake 
Marcelia — a twenty-five acre lake right nn dur plantation. The 
water for this lake originates in Crvstal Springs, the lianks of the 
lake are devoid of swamps and are surrounded by beautiful groves 
of live oak, covered with tlie beautiful Spanish ]\Ioss — an air plant 
which, hke other parasitic growths, cannot grow on the pecan tree. 

We expect e\'entually to erect a club house or hotel on the 
banks of this lake where unit owners may be accommodated should 
they wish to spend their vacation here hunting and fishing, enjoying 
the delightful climate of Southern Georgia during the cold winter 
season of the North. See illustration on rear cover. 

When you live amid such surroundings — you really \We. 

The country all about is so attractive that many a man in the 
North would be glad to pay $400 for an acre on which to build a 
southern home. If he planted on that acre only enough pecan trees 
to yield an average income of $24 per year, he wnuhl liave six per 
cent, interest from liis uKiney. One tree should yield more than 
$30 per year, on an average, from the tenth to the twentieth 
year. \Miy be satisfied with a single tree when there is room for 
twenty trees and a small bungalow on your acre? 




NO WAITING FOR NIBBLES . Lake Marcelia is well slocked with gamey fish. Within 
a few minutes after he made his cast, he made this catch. 



Keystone Peeaii Coiiif'auy, Majilicim, Fa. 



:io 



Investigate The Company And Its Management 

Because the most conservative statement of yield from our 
pecan units sounds too good to be true, we have found that it was 
necessar}' to urge prospecti\'e purchasers to investigate every phase 
of the company. 

For this reason, the men whc> ha\'e in\ested most largely are 
always the men most capable of getting at the real facts — and act- 
ing on their own knowledge — lawyers, bank officials, doctors, den- 
tists, ministers, school-teachers, business-managers, merchants, 
bookkeepers and others of the most intelligent classes are becoming 
owners of one, five, ten and lift}- imit orchards because their in- 
vestigation has shown : 

First. That the Company is financiall)- strong — a $150,000 
corporation, which recei\'ed its charter in 191 1 from the Superior 
Court of Georgia. Subsequent to the incorporation, the Company 
purchased what its officers believed to be the finest plantation in Cal- 
lioun County for the growth and de\"elopment of Paper Shell 
Pecans. The plantatinn, with recent additions, consists of nearly 
5,000 acres of land, which is l)eing gradually developed and planted 
in Pecan Orchards, b'nini the date of the purchase the Company- 
has expended large sums of money annually upon the development 
of the property and each passing year sees a greater expenditure 
upon property dex-elnpment and permanent [property iniprovement. 
Latest appro\ed methods are sought and applied; and notwith- 
standing all this, the plantation is subject to a lien of onl}- thirty 
thousand dollars. For the purpose of safeguarding the unit owners 
a special trustee was appointed whose duty it is to see that the 
company's receipts from orchard sales are appropriated to the de- 
velopment of the orchards si:ld, the planting of new orchards and 
the reduction of the lien until the same shall have been extinguished 
entirelv. This result will be achieved before the Company shall 
have con\-eved one-half of its orchards, — a uni(|ue record among 
modern business concerns. The Trustee plan was specially devised 
for the protection of Unit Ixiyers, and we know of no Comj^any that 
has devised a safer plan. It is the result of the most careful consid- 
eration gi\-en in the interest of the Unit buyer. When \-ou are safe, 
we are safe also. 

Second. That the orchards are under capable supervision. 
The active officers of the Company were close students of pecan 
growing for years previous to 191 1. 

"Pecan growing is subject to none of the perils of stock or cattle raising, 
such as hoof and mouth disease. The pecan is of the hickory family. It defies 
drought and frost. Yet Pecan meat is growing in popularity, while the produc- 
tion of animal flesh fails to keep pace with the population." 



Why your 
investment 
is secure 



54 The Story of the Paper Shell Pecan 



Realizing the fact that the making of profits depends in part 
on the skill of the orchardist, the C(.)mpany employed as Consulting" 
Horticulturist an educated, practical horticulturist, having a large 
pecan grove of his own, where he earned a reputation as an orchard- 
ist that secured him highest recommendation of well known authori- 
ties. The fact that such a man accepted the position with the 
Keystone Pecan Company is a tribute to the possibilities of this 
plantation, for he is too ardent a lo\-er of pecans and regards his 
reputation toi:> highly to engage in an orchard proposition where 
there is the least element nf chance. 

For resident plantation manager they chose a pecan man of 
excellent reputation, who has demonstrated exceptional ability in 
handling the problem in all its phases. 

Third. That the Company has the character of soil, the 
kind of budded trees, and the shipping facihties needed to fill 
the demand for better grade pecans which come from all over 
America and abroad, '.riie immediate district in which our plan- 
tation is located is the natural home of the pecan. We have an ex- 
cellent warehouse site on the Central of (jeorgia Railroad, at 
Bermuda Station. 

Fourth. That this Company had recently proved by actual 
sales, made from ad\ertising. that these finer grade pecans could 
be sold to the retail trade at prices fifty per cent, higher than most 
pecan growers secure for their finest product — because of superior 
quality of the nuts and superior methods of merchandising. 

Fifth. The Company has demonstrated also that its manage- 
ment is capable and efficient. Every one is interested heartily in 
the success of the orchards. All are men of unquestioned honor 
and ability; as inquiry in their home cities will prove. They are. 
as the following pages show, men old enough and experienced 
enough to capably manage the business, yet young enough to retain 
their lousiness capacity and vigor for many years to come. 

See also proof of Financial Responsibility on page 58. 



" The Supply Will Never Equal The Demand " 

From the President of the Albany, Ga., Chamber of Commerce. J. A. Davis, 
we hear : "The strongest evidence of my belief in tlie future of this wonderful 
development is that I have just planted a grove of one hundred acres. I know 
of no agricultural or horticultural industry which, with proper attention, holds 
promise of returns half so large as the pecan in Southwest Georgia. Both our 
soil and our climate are peculiarly adapted for the production of the finest nuts 
in most abund.ant yield. These nuts are the size and quality which make them 
absolutely the finest nut on the market. They will always command a fancy price 
because the supply will never equal the demand." 



Keystone Pecan Company, Maiihciin, Pa. 



DD 



Our Consulting Horticulturist is One of The Foremost 
Authorities on Pecans 



No man is better known as a 
practical authority on pecans than 
Wm. P. Bullard, consulting horti- 
culturist of the Ke_vstone Pecan Co. 

His length of experience in the 
field, his intimate practical knowl- 
edge of every step of pecan culture, 
his achievements not onlv in produc- 
ing successful pecan orchards, but 
also in marketing the crop, ha\e 
brought him national and inter- 
national recognition. He has held 
with honor the position of Secre- 
tary of the National Nut Growers' 
Association. 

The American Nut Journal, of 
Rochester, N. Y., in Oct., 191 8. 
said that he is "a grower of many 
years' active practical experience, 
and is familiar with all the problems 
of production and selling from the 
growers' standpoint." 

Out of his long practical e.xperi- 
ence Air. Bullard has written much 
for the most authoritative publications on the suljject of pecan growing, 
has addressed important nut gatherings on the subject. 

He is widely known as a careful, conservative man, inclined to emph; 
the importance of thorough cultivation and fertilizing during the first 
years, in order to establish orchards that will produce beyond the average 
is only because of the known desire of the Keystone Pecan Companv to 
duce such orchards for its unit owners, and its fa\orable reputation that 
of this calibre have associated themselves with it. 

Reference: Georgia National Bank, Albany, Ga. 




Wm. P. Bullard 

Consulting Horticulturist Keystone Pecan Company, 
mer Secretary National Nut Growers' Association. 



and 

isize 
five 
. It 
pro- 
men 



In Health Culture tin- December, 1915, we read: "There is but a small territory in the 
United State.s in which soil conditions and climate are right for Pecans. Of the half-million 
Imdded pecan trees in the world nearly half are in Calhoun and Dougherty Counties. Georgia. 
Sufficient is known of the yield to claim that this half of the budded trees has produced far 
more than one-half of the crop. 

"The chief interest in the pecan centers in its high food value for mankind. The flavor 
is greatly in its favor: also the pecan surpasses all others in the percentage of fat. the com- 
parison being made witli walnuts, peanuts, filberts, almonds, and cocoannts." 



56 The Story of tlie Paper Shell Pecan 




Elam G. Hess 

Elam G. Hess, President of the Keystone Pecan Co., is a resident of Man- 
heim, Lancaster Co., Pa., and is well and favorably known, not only throughout 
Lancaster County, but in many parts of America. Mr. Hess, who is forty-two 
years of age, worked on his father's farn: in Lancaster County until he was 
eighteen years of age. He taught public school for five years, prepared for col- 
lege at Perkiomen Seminary, graduating in 1902, and in Hiofi graduated from 
Gettysburg College. He had acted as a traveling salesmrui during his summer 
vacations for Cnderwood & Underwood, New York, and had built such a reputa- 
tion for fair dealing among the best class of trade that he was appointed field 
manager, along with Mr. Thomas F. Miller. After serving in this capacity for 
two years, he was sent to England to represent the same company. 

In his travels he was impressed with the opportunities which existed for 
finer grade pecan nuts, and began to make an exhaustive study of their produc- 
tion and their selling possibilities — one result of which has been the formation 
of the Keystone Pecan Company. 

Mr. H'ess devotes his entire time to the success of the Companw and is 
an acknowledged authority on pecan nuts, their growth and their marketing. 

Reference: Keystone National Bank, Manheim, Pa. 

A. S. Perry, Secretary of the National Nut Growers' Association, 

writes under date of I->bruar\- j, 1018. to JNIr. Hess: "I have ncited with a great deal of 
pleasure your full page ad. in the January number of Physical Culture. 

"Such publicity is certain to be of ureat lienelit to the entire industry, and I cannot resist 
the impulse to write you and thank you for it. 

"While I have never seen your place, yet 1 am familiar with the soil and other conditions 
in Calhoun County, and do not know of a better pecan countrj-. 

"A. S. Pfrry, Sec'y." 



Keystone Pecan Company, Manlieini, Pa. 



57 




L. B. Coddington 

First Vice President of the Keystone Pecan Company 

Is a resident of Murray Hill, New Jersey, 
where he has been successfully engaged in the 
Wholesale Rose Growing Industry for twenty- 
tour years. The cut flowers from his green- 
In aises are sold wholesale in New York City 
ind Brooklyn and nearby towns. He is well 
l.iiown as one of the largest rose growers in 
I he L'nited .States. 

Reference: Summit Trust Co., Summit. N. J. 



L. B. Coddington 



Enos H. Hess 

Second Vice President of the Keystone Pecan Company 

lives on the farm on which he was reared — 
R. F. D. No. 3, Lancaster, Pa. He is 49 years 
of age. He is noted as a truck farmer, selling 
his own products to Lancaster City consumers 
at famous Lancaster Markets, which he attends 
twice a week. 

Formerly a director of the Ideal Cocoa Com- 
pany, Lititz, Pa. 

Reference : Farmers' Trust Co.. Lancaster. 
Pa. 




Enos H. Hess 



58 



Tlic Story of the Paper Shell Pecan 



M. G. Esbenshade 

Secretary and Treasurer of the Keystone Pecan Company 

li\es on the farm in Lancaster Co. on which 
he spent his boyhood days. (R. F. D. No. 3.) 
He is noted throughout the county and beyond 
as a successful grower of tobacco and potatoes. 
He is 44 years of age, a graduate of Lancaster 
Business College, a director of the Farmers' 
Association of Lancaster County, one of the 
founders of the Agricultural Trust Co. of Lan- 
caster, of which he is a director. 

In his extensive travels throughout the 
L'nited States he has visited nearly every State. 
Mr. Esbenshade has received valuable first 
hand information on the growing and market- 
ing of large food crops— especially nuts. In 
189s he traveled widely in Florida, paying 
special attention to orange and citrus fruit 
groves and pineapple fields, and in 189" he 
worked with the large growers of wheat in 
Dakota and California and in the apple or- 
chards of Colorado. In 1905 he made another 
trip south, studying the groves along the Gulf 
Coast in which wild and seedling pecans were raised, since which time he has made several 
trips throughout the South w-ith special reference to Paper Shell Pecans. 
Reference : The Agricultural Trust Company of Lancaster. Pa. 

Willis G. Kendig 

Director of the Keystone Pecan Company 

is the well known corporation lawyer of Lancaster. He is widely known as a lawyer of keen 
discrimination regarding commercial enterprises, and the fact that he and so many associates 
from the richest agricultural county in the L'nited States place their money in this Georgia 
pecan orchard is evidence of its worth. Mr. Kendig is 44 years of age ; the son of a doctor 
of Salunga, Pa., who also enjoyed a most excellent reputation in his field. 
Reference : Fulton National Bank. 




M. G. Esbenshade 



Proof of Financial Responsibility 

The books of the Keystone Pecan Co. are audited semi-annually by Certiiied Public Ac- 
countants VoUum, Fernley, Vollum and Rorer, of Philadelphia, New York, Chicago. Mil- 
waukee and Denver. 

A complete statement showing the linancial responsibility of tlie company can be secured 
from the best known mercantile agencies. Dun's and Bradstreet's. 

The United States Investor of Jan. 4th, 1919, said; "The Keystone Pecan Company is 
ably managed, and purchasers of units appear to be very well satisfied with results. The 
officers of the company are in excellent standing, and it is our opinion that they are doing 
everything possible to make the enterprise a success and to give satisfaction to all who have 
bought lands." 



Keystone Pecan Company, Manheim, Pa. 



59 




M. G. Hess 

Director of the Keystone Pecan Company 

IS 54 years of age. He resides at Manheim, 
Pa., and was for about twenty years cashier 
of the Keystone National Bank of Manheim. 

He is now Treasurer and General Manager 
nf the Manheim Mfg. and BeUing Co. — a highly 
successful business. 

Reference : Manheim National Bank. 



M. G. Hess 



B. L. Johnson 

Ditector of the Keystone Pecan Company 

resides at Allentown, Pa., and is Sales Mana- 
ger for that district — embracing important 
counties in Pennsylvania and New Jersey — for 
the Burroughs Adding ^lachine Company, a 
$16,500,000 corporation, which is known all 
over the world. Mr. Johnson is known 
throughout the Allentown district as a self- 
made man, who has at an early age held posi- 
tions of trust and responsibility because of his 
earnest and efficient work and his remarkable 
business judgment. 

Reference : Penn Counties Trust Co. 




B. L. Johnson 



60 



TJic Story of the Paper Shell Pecan 




F. G. Young 



Director of the Keystone Pecan Company 

IS a dealer in real estate and real estate invest- 
ment securities with offices in the Woolworth 
Building, Lancaster, Pa. After thoroughly in- 
\cstigating the possibilities of nut culture and 
especially pecan nut culture in southwest 
(Georgia, and the constantly increasing demand 
for nut meat, becaiue connected with the Key- 
stone Pecan Company. 

A native of Indiana, where he engaged suc- 
cessfully with the Blickenderfer Mfg. Co. 
with offices in Indianapolis, and subsequently 
• it Cleveland, Ohio. 

He has resided in Lancaster for about thir- 
teen years, and is known as a highly successful 
salesman. 

Reference: L^nion Trust Co., Lancaster, Pa, 



F. G. Young 



Joseph Seitz 



Director of the Keystone Pecan Company 

is a native of Lancaster Co., residing at Mount- 
ville, Pa., formerly a farmer, now a dealer in 
leaf tobacco. 

Reference: Northern National Bank, of Lan- 
caster, Pa. 




Joseph Seitz 



Keystone Pecan Conipaux, Manheini, Pa. 



61 




Thos. F. Miller 

Sales Manager of the Keystone Pecan Company 

is 45 years of age. A graduate of State Normal School 
and also of Lebanon Valley College, and taught public 
school three years. He has had long, successful ex- 
perience in selling, and was sixteen years in the em- 
ploy of Underwood & Underwood, and was associated 
with Elam G. Hess, President of the Company, as 
Field Manager, appointing and drilling hundreds of suc- 
cessful salesmen for their Travel System. He resides in 
Allentown, Pa. ; member of the Chamber of Commerce. 
of Allentown, and is favorably known as a man of 
high ability and good reputation. Note his letter below. 
Reference : Merchants National Bank. 



Thos. F. Miller 



Thos. F. Miller 



968 Jackson Street, Allentown, Pa. 

.Allentciwn, Pa., .May 24, 1915. 
El.\m G. Hess. Pres. Keystone Pecan Co., 

Manheim, Pa. 
Dear Mr. Hess: 

Your communication asking me to write a letter stating "How I became interested in 
Paper Shell Pecan culture and in the Keystone Pecan Company" received. 

My interest in this new industry and my ambition to some day own a pecan orchard dates 
back before the Keystone Pecan Co. was in existence. My study of this improved nut, its 
food value, the whole world to supply, its advantages over other tree crops, in harvesting, 
packing, shipping, not perishable, besides the long life of the trees and the small expense of 
up-keep after the fifth year, and the wonderful yield satisfied me that it was the safest and 
most profitable industry I know. 

When you conceived and formed the Keystone Pecan Company with its co-operative plan 
I saw my opportunity and invested and purchased Units, Having been in business with you 
for so many years and knowing your capacity to plan big business and your ability to carry 
your plans to perfection, also the other members of the company being known as clean, honest 
and progressive business men, gave me explicit confidence. 

When you wanted me to become sales manager I decided to visit the plantation. In Oc- 
tober, 1913, in company with some of my friends, 1 made my first visit. We were delighted 
beyond e.xpression with everything. Competent management which seemed to be working out 
a perfect system. The trees and tons of pecans and acres of vigorous thrifty young trees WL-re 
evidence enough to convince anyone that this is the soil and climate where pecans do their 
best. My friends n'ith me imrstcd, and to my knouicdgc eicry one 'i'hn has i-isited the plan- 
tation since has invested as much as their circumstances li'ould permit. Some have assumed 
heavy obligation so that they and their family would be provided with a permanent and in- 
creasing income through life and possibly a century or more thereafter. We feel that we must 
work hard now to support our units for a short time, but later tliey will work for us and sup- 
port us. The enthusiasm of those who have been on the plantation and investigated and know 
the men back of it, and who have invested their own money, is the strongest kind of evidence 
of the merit of the proposition. Yours sincerely, 

THOS, F. MILLER. 



62 



The Story of the Paper Shell Pecan 



Productive 
Ian d — yieldiiifr 
needed 
food of 
highest vahte 




THE ARRIVAL AT THE LAKE . Excellent automobile roads will be established around 
the parkland of wonderful trees which borders Lake Marcelia. The horizontal branch on the 
tree shown is covered with ferns and with an exquisite red flowered trumpet vine in full bloom. 

No Investment Could Be Safer 

Think it over. Let your nwii judgment decide. Ask yourself 
tiiese questions in regard to an_\- investment you have under con- 
sideration : 

What is the security back of my investment? Tn the Key- 
stone Pecan Co. there is an acre i,>f land which Ix-ci mies yours (jii the 
payment of $400. Remember this — }'on own the acre of land itself. 

Land is the safeguard of this safe investment. Land can- 
iiijt burn up. cannot be stolen ; land cannot be wiped out by panics. 
The biggest trusts base their Ijond issues and their mortgages on 
land — vet the manufacturing plants which are built on that land 
may, due to panic, fail to produce enough to pay interest on the 
bonds or mortgages. Many of the largest industrial companies have 
suspended or decreased dividends since the European War started — 
yet nature continues to provide foodstuffs and man still needs 
to eat them. 

Productive land is the best of land investments. Tree crops 
are the profitable crops, which make land most productive. Note 
that the Country Gentleman tells of single trees making more human 
food than a whole acre of Kentucky blue grass. 



Orders Ten Pounds — Wants Prices On Larger Quantities 

"Have also received the box of Hess Pecans, which I tind satisfactory as 
iUustrated in every respect. Kindly send me a 10 pound carton of same variety. 
Also kindly give me your prices on larger quantities." A. B., Portland. Oregon. 



Keystone Pcean Comf^auy. Mauheitii. Pa. 63 



The pecan is the surest of profitable crops — because after 
the lirst fi\'e years, during which we assume ah the risks, the pecan 
requires practically no attention. Gathering the nuts and selling 
them represents the bulk nf the ettort required after the first five 
years. 

You cannot be deceived on this score — because we bind our- 
selves by contract to do this work for 12^ per cent, of the profits. 
Would we deceive ourselves — could we afford tr> take any chances 
if we did not know that the pecan is as hardy a tree as the hickory 
or oak, and a surer profit pa}-er than any other crop of any sort? 

W'e could not give such a guarantee on a fruit tree — for every 
farmer knows that apples and peaches are subject to many perils 
of frost, storm, blight, borer, and of loss in shipment. Pecans are 
hardier than hickory nuts, tliey cannot be shaken ofl: the tree till 
ripe. Citrus fruits — like oranges and grape fruit — are liable to 
frost, and spoil so cjuickly that it is impossible to Imld them long 
before marketing. Paper Shell Pecans can be held a _\-ear without 
losing their delicious flavor and nutritive value ; for nature has 
provided them with a perfect container (shell) which shuts out 
impurities and pre\-ents deterioration. 

There can be no glut of fine pecans — because they can be raised 
only in limited territory, they have the whole world for a market 
and the whole }'ear for a selling season. As the famous Lutlier 
Burliank well sa}'s ( see page 24 ) : "We have novf one pecan where 
we ought to have a million to create a market." 

An assvu'ed increasing market for perfected pecans, at an ex- 
cellent profit, is l:>ack of e\-erv doUar \o\\ in\est here. 



Who Should Invest In Pecan Orchards? 

The young man. To provide an income for later years, "He The young 
must," says the American Fruit and Nut Journal, "look to a busi- '""" 
ness that will increase in \-alue and returns. Tlie improx'ed Pecan 
orchard fulfills all tliese requirements. It is safe, pays little at the 
beginning, but increases its income gradually, and when ten or 
fifteen vears old will \ield ten times more than the same money 
would in almost an\- other business." 



"On many articles of food, from meats to fruits, the cost of loss in trans- 
portation eats the heart out of the profits. Pecans require no refrigeration ; kept 
in any cool, dry place without loss or deterioration, can be shipped all over the 
world — fear no competition from abroad for they are grown only in the most 
limited districts in -America." 



64 



Tlic Story of the Paper Shell Pecan 



The man of 
middle-age 
and above 



Husbands 
and parents 



Business and 
professional 
people — all 
men or 
women with 
foresight 



Who Should Invest In Keystone Pecan Orchards? 

(Continued from page 55.) 

To provide now while his earning pnwer i^ at its greatest, for 
tliose years when his energy begins to ebb — let him plant his money 
where it grows. As J. B. Wight said before the American 
Pomological Society : "Plant a pecan grove, and when you are 
old, it will support you." * * * It will lighten your burdens 
while here, and when }-ou are gone }-our clhldren and your chil- 
dren's children will rise up and call von l_)lessed." 

Ti) provide an annuity for their wives and families, which will 
exceed in annual return anv ecjual investment for the purpose and 
which will yield a growing income each year. No father wants to 
look forward and see the home broken up for lack of income, the 
wife de]>rived of comfort and the children deprived of education — 
because he put off till the morrow, which ne\-er comes, this invest- 
ment fur their protection. 

Business and professional incomes vary greatl}-. There should 
be some pro\ision for the }-ears of reduced earning power — when 
conditions beyond vour control cut ti) a mere fraction the satis- 
factory income of last year. Because pecan orchards have their 
foundation in land, because Nature yields her crops abundantly de- 
spite wars and panics, because the demand for Hess Pecans, which 
we have proved within, was not affected by the hard times in the 
winter of 1914-T5, you know that here is a dependable source of 
income. The ])eriod of unccrtaint\- nii jiccans is the first five years 
— when we assume the risk! 



"For want and age save while you may, 
No mornina: snn shines the whole dav," 



says Ben Franklin. Are you saving fur the "rainy day?" Ask 
yourself that cjuestion — and insist on a fair answer. 

Accept no excuses — excuses will not provide for you and your 
loved ones in years to come. 

Don't say, "I'll begin to invest when I get a larger incoiue." 
If your income were reduced a tenth to-day — you would manage 
to live on the balance. Put that tenth now where it will protect }'0u 
against "the slings and arrows of outrageous fortune." 

Orchard Unit Applications Are Enclosed For Your Convenience 
Select Which You May Desire, Full Cash Payment Or Deferred Payments 



Keystone Pecan Company 



Southern Office, on our Plantation 
Calhoun County, Georgia 



President's Office 
Manheim, Lancaster County, Pa, 



Northern O^ce 
Woolworth Building, Lancaster, Pa, 



Please Mail all Applications and Checks to Keystone Pecan Company, Manheim, Lancaster County, Pennsylvania 



DEFERRED PAYMENT 



Pecan Orchard Unit Application 

To ELAM G. HESS, Prcs. 

KEYSTONE PECAN CO. I9I 

Manheim, Pa. 

I hereby apply for Orchard Units of the Keystone Pecan Company, situate 

(How Many) 

in Calhoun County, Georgia, and I agree to pay for the same at the rate of Four Hundred Dol- 
lars (^400) per Unit, as follows : 

Dollars accompanying this application, the receipt whereof is hereby 

($10 For Each Unit Desired) 



acknowledged bv the Company, and Dollars per month, payable on 

(iPsPerMontii Per Unit) 

the first of each and every month until the entire purchase price is paid, at which time I am to 
receive a Warranty Deed in fee simple for the Units purchased. It is understood that each Unit 
shall be planted to twenty (20) Paper Shell Pecan Trees of the standard varieties. If my pay- 
ments are made promptly on the first day of each month, the Company hereby agrees that my 
Unit shall become full paid in case of my death, as fully explained on the reverse side of this 
application. 

Signed 
Application accepted for the Company by Street and No. 

City and State 



t:*!>^->j>jtitMK'ti/i>MKfiKK>i><f!.\xx,\y};xi:)iKxy.,'C(::.'-:.yx>:y^^:'.'.:^^f"X";^^:!i;^y., 



CASH PAYMENT— 10% DISCOUNT 



Pecan Orchard Unit Application 

To ELAM G. HESS, Prcs. 
KEYSTONE PECAN CO. 

Manheim, Pa. ' *^^ 

I hereby apply for Orchard Units of the Keystone Pecan Company, situate 

(Uow Many) 

in Calhoun County, Georgia, and I agree to pay for the same at the rate of Four Hundred Dol- 
lars (^400) per Unit, on the following understanding : 

That accompanying this application I shall make remittance of ^360 per Unit and shall receive 
full paid receipt and deed for Unit, the Company allowing ten per cent, for cash with application. 

Signed 
Application accepted for the Company by Street and No. 

City and State 



Units Full Paid in Case of Death 

^ If any unit holder, who is paying for his unit on the monthly 
payment plan, and who has made all his payments promptly on 
the dates called for by the contract, should die after eight monthly 
payments, in addition to the initial payment and all subsequent 
payments having become due up to the time of his death have 
been paid, but before his entire contract price of ^400 has been 
paid in full, the Company will, upon satisfactory proof of death, 
furnbh to his heirs a deed to his unit or units, and all further pay- 
ments on the same shall cease. This protects the family or estate 
of the unit holder who meets his monthly payments promptly 
against all possibility of loss due to his death. 



\ 



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